The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like–and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. DOWNLOAD Report Here
Agency
Immigrant Archive Project sponsored by Farmers Insurance.
The Immigrant Archive Project (IAP) and Farmers Insurance will host a special presentation featuring the stories of struggle and triumph of some of Southern California’s most successful immigrants during a special media event to be held on Thursday, October 6 at 8:00 a.m. at La Plaza de Cultura y Artes in the Historical El Pueblo de Los Angeles district, across from historic Olvera Street.
Building a Culture of Measurements
Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching epic proportions. Yet, amid these petabytes of data lie stories of success that paint a compelling picture of business in the twenty-first century. Organizations that have harnessed the ability to unearth these stories are effectively using data as a means to advance their organizations to success. DOWNLOAD Report Here.
What Do Mature Consumers Want?
A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. DOWNLOAD Report Here.
A Dominican, a Puerto Rican, and a Blaxican walk into…
HBO is doing it right.
The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.” Season Two debuted last night.HBO is doing it right.
By Manny Gonzalez. To read more CLICK above on El Blog
Prep for Ad Week: Top 5 Reasons Why Latinos Must be on Your Agenda
Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.
With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward like talent, diversity, among others, to serve as a catalyst that takes advertising and media to the next level.
By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Demystifying Acculturation.
On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Cultural Identity: The Effects of Labels, Reference Groups & Role models on Consumer Behavior.
With an increasing migratory population of “over 50 million” (Korzenny and Korzenny 22) and the inclusion of pre-existing values, the US Hispanics make for a particularly fascinating group. This is because Hispanics tend to have connections, affinities or empathies with various ethnic, cultural or social groups they interact with within the US; leading to diverse cultural identities. The Latino cultural identity, its various labels and the responsiveness to reference groups and roles are briefly discussed in order to shed light into what drives consumer decision making.
By Ivis Suarez Student of Hispanic Marketing Communication at Florida State University.
75% of Consumers remember an Ad when viewed across Media Platforms.
New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.
2010 Census shows White Population growth fueled by Hispanics.
The U.S. Census Bureau released a 2010 Census brief, The White Population: 2010, that shows the white population continued to be the largest race group in the nation, representing 75 percent of the total population, but grew at a slower rate than the total population.
Breaking Stereotypes: The Luxury Marketing Council addresses Latino Opportunity.
This is the case with The Luxury Marketing Council in New York City. The Luxury Marketing Council is a a business-building, revenue-generating organization, a community of CEOs and senior sales and marketing practitioners considered the global leader in the rapidly-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace. With members such as Bentley Motors, Inc., Clarins, Tiffany & Co., Bergdorf Goodman, Cartier, Giorgio Armani Corp., Waldorf Astoria among many other prestigious brands and organizations, this month’s agenda focused on Latinos as a golden nugget for growth.By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance
Available on HispanicCMO.com amd HispanicAccountPlanner.com
