TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.
Agency
MAYBE NEXT TIME
The “cameo” appearance by Telemundo’s main news anchor, Jose Diaz Balart during Wednesday evening’s Republican Presidential candidates debate, while likely well intentioned by all involved, shows the need to do more homework as to US Hispanic market sensitivities by executives of both MSNBC and Telemundo, which are co-owned by NBCUniversal.
By Julio Rumbaut.
To read more CLICK above on El Blog.
Connecting with connected consumers
Leading a “life untethered” is no longer the sole terrain of early-adopters and savvy technophiles. As mobile technologies are embraced by a wider audience, a new mobile class has emerged… DOWNLOAD Report Here.
The 2011 Mid-Year Performance Review: The Top 100 Brands
How are leading CPG brands performing in today’s difficult economy? The answer is mixed. Our data shows that, as a group, the Top 100 Brands within the Catalina Network grew only slightly during a 52-week period ending mid-year 2011. Our findings also show that revenues could have increased far more significantly had brands held onto their loyal consumers. For the average brand, the lost opportunity due to loyalty declines and defections was nearly four times greater than its growth in sales. DOWNLOAD Report Here.
PM Publicidad helps Getloaded to launch.
PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.
Education impacts Work-Life Earnings 5X more than other Demographic Factors.
According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.
Significant Shift in Consumer Psychology.
A new nationwide survey issued by Citibank finds a decline in consumers’ expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011.
ESPN Deportes selects Newlink America for PR & Social duties.
Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.
Paco joins Dieste New York.
Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.
Is advertising a profession?
In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and advertising agencies as “professional knowledge firms,” I’m stating my belief that advertising and marketing is – or at least should be – a “profession” in the same league with law, accounting, or architectural firms. By Tim Williams, Ignition Consulting Group
Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out.
After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit. by Aaron Goldman
To read more at HispanicCMO.com, HispanicPRpro.com and HIspanicAccountPlanner.com
Gloria Estefan partners with Target on new album ‘Miss Little Havana.
Target Corporation announced it is partnering with seven-time GRAMMY Award-winning artist Gloria Estefan for the exclusive deluxe edition of “Miss Little Havana,” her 24th album and first English-language release since 2003.
Delta renews relationship with RLPR.
Delta Air Lines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach, primarily in the New York region.
