Agency

A major analysis of world public opinion was released by Ipsos. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 19,755 recent interviews in 24 countries around the world. The report examines citizens’ assessment of current state of their country’s economy for a total global perspective. DOWNLOAD Report Here.

The top marketing challenge for marketers is: “Acquiring a large number of new customers,” which was followed closely by “Increasing retention rates and revenues from current customers,” as “Increasing the quality and quantity of leads for field sales forces” was third. DOWNLOAD Report & View Presentation Here.

Hispanic marketing agency Mercury Mambo is celebrating Hispanic Heritage month by launching an art contest for young Hispanic artists across the U.S. The contest, entitled “50 Million plus” invites students ages 12 – 18 years of age to capture and express their feelings about being one of the 50 million plus Hispanics in the United States.

Although the slow U.S. economic recovery and uncertainty overseas are sending shivers through consumers this fall, retailers should expect small gains in 2011 holiday sales, Deloitte forecast.

Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs. DOWNLOAD Report Here.

After seeing Carlos Mencia’s show in Las Vegas on September 16th (Mexican Independence Day), I don’t expect him to get an invitation from Don Francisco.

The hilarious and often controversial Latino comedian commented on a plethora of topics in his show, and he was his usual equal-opportunity offender. He didn’t even spare Spanish-language TV. In his musings about education, he tied the poor academic achievement of Latino students to their parents’ proclivity for watching Spanish-language TV. Dios mio!

By Manny Gonzalez

Northwestern University’s Center on Media and Human Development uses the data from two surveys to examine differences in how U.S. children use media. One key finding: minority youth consume an average of four and a half more hours of media a day than do their white counterparts. DOWNLOAD Report Here.

In the midst of a difficult economic climate, retailers expect solid year-end results. According to a recent survey by BDO USA, LLP, retail CFOs anticipate a 3 percent increase in total 2011 sales. While this marks the study’s most optimistic sales forecast since 2007, it is down from the 4.7 percent sales increase reported by the Commerce Department in 2010.

Lets be honest here, when you are standing in front of the 100s of different shampoos on the shampoo isle at the store trying to determine which to purchase, what are you really thinking about? Did you spend time at home researching shampoos to find the best choice for you? What do you actually base your decision on? When most of us are faced with deciding between seemingly homogeneous products, we base our purchase decisions on differentiation created through branding. We don’t have the time or energy to become truly informed purchasers on products as cheap and indistinguishable as shampoo. We have no idea what the chemical differences between the products are. All we really have are brands. DOWNLOAD Report Here.

Everybody’s talking about customer analytics and how they can help companies market more effectively. But for many marketing professionals today, there’s a gap between theory and execution – and it’s getting wider every day. This paper is designed to give managers and other marketing professionals an introduction to applying analytics to marketing so you can significantly improve outcomes. It explains not only why you need to make this shift to analytically driven marketing strategies and plans, but also how you get started and what kinds of tools you need to develop and execute plans. You’ll learn about building an analytical framework for marketing that will help you. DOWNLOAD Report Here.

Univision Communications Inc. announced that it has launched a new webinar series “Hispanic 411: Insights to Grow Your Business.” Implemented by Univision’s Client Development Group. The Hispanic 411 webinar series will help marketers further develop and execute strategies to win with Hispanic consumers.

Airlines clearly have a financial incentive to maximize revenue through their direct Internet channel. The friction between airlines and distributors will continue, as carriers try to regain control over customer relationships and encourage travelers to use the less expensive distribution channels. One powerful way to increase customer loyalty and services is for carriers to become Internet travel retailers.DOWNLOAD Report Here.

African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to The State of the African-American Consumer Report, collaboratively by Nielsen and The National Newspaper Publishers Association (NNPA). This growing economic potential presents an opportunity for Fortune 500 companies to examine and further understand this important, flourishing market segment. Likewise, when consumers are more aware of their buying power, it can help them make informed decisions about the companies they choose to support.