Agency

This week I am attending the AARP Life@50+ National Event in Los Angeles, which officially kicks off today. I’m enthusiastic about participating not just to interact with other AARP members but also to be a student and learn how to have an even better life over 50.

Throughout my career, the Baby Boomer generation has commanded the attention of marketers everywhere. Now that even the youngest Boomers are crossing the age 50 threshold, this coveted consumer group continues to capture the attention of marketers in product/service categories catering to mature adults. Serving as an advocate for all over 50, AARP has been at the forefront of understanding Boomers’ unique attitudes, motivations and unique needs, including those who are Hispanic. Granted, marketing to Hispanics 50+ is a relatively new frontier since the majority of this consumer segment is relatively younger, but AARP realizes that—like the Hispanic population overall—this age demo is seeing significant populatio

Media buzz in recent years has been directed at the power of social communities like Facebook, influencer segments and viral marketing. This has largely operated against a backdrop in which traditional media is increasingly viewed as being less impactful — given the seemingly endless media choices, time shifted viewing and simultaneous media usage. All this is validated in observed declines in English-language media ROI. By Jeffrey Todder – Univision Insights Blog

Is an agency that is twice the expense of an in-house unit (even when accounting for internal overhead) worth the price? Actually, yes. The right kind of agency is actually worth 11 times the price. Here’s why. By Tim Williams, Ignition Consulting Group

“Instead of building walls, we should be building bridges” was one of the remarks former Mexican President Vicente Fox shared with top corporate leaders when asked about what message should we use to make business see and believe in the importance of the Hispanic market. By Lili Gil, Business Strategist, Media Contributor and Co-Founder XL Alliance.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

NBCUniversal announced that Emilio Romano has been named President of Telemundo and will begin in October.

According to Tony Ruiz – Managing Partner at New York based The Vidal Partnership, he stated yesterday at Broadcasting and Cable’s – Multicultural TV Summit that the current levels of Hispanic targeted ad budgets and the fact that we need to make a ‘BIG DEAL’ about the 2010 US Census registering over 50 Millions Hispanic in the USA is disgusting. CLICK above on El Blog

Over the past 12 months we have seen a significant rise in interest in “engagement” marketing, in direct correlation with the rise in interest around Social Media Marketing. In continuous discussion with marketers and consumers, there are several trends that are worth discussion. DOWNLOAD Report Here.

The Hispanic population now numbers 50 million, making Hispanics the largest minority population in the country. The population rose by 15 million in the last 10 years, representing a growth rate of 43 percent. Hispanic youths now account for nearly 25% of the country’s population under the age of 17. DOWNLOAD Report Here.

Cable operators and networks will team to offer a slew of on-demand content celebrating Hispanic Heritage Month throughout September and early October.

It really doesn’t matter what platform that Hispanic viewers favor, programmers need to do a better job of informing consumers what’s on. That was the main takeaway from the panel “It’s the Content That Matters – Increasing Revenue and Viewers By Improving Program Options”

Gordon says the general market is not covering the key immigration issue as well as Hispanic media. He also believes that local news ad revenue is ready to rise with spending against this still expanding segment.

As the Hispanic population in the U.S. grows, so does its value in the advertising marketplace – a fact that Monica Gadsby, CEO, Latin America and U.S. Multicultural, Starcom MediaVest Group, knows very well. In her acceptance speech for the Achievement in Hispanic Television Award at the ninth annual Hispanic Television Summit, Gadsby said that the award not only acknowledges her own success, but “your hard work, your belief in us as a powerful economic, social, political and good looking group.”

While Hispanics account for 16% of the U.S. population, less than 5% of media spending is targeted at Latino consumers — a disparity that’s disgraceful, said Antonio Ruiz, partner and director of communications planning for ad agency The Vidal Partnership.