Organizations are notorious for under-utilizing the talent that they have. Today’s various human capital related systems all capture data, but rarely is it synthesized in a way that capitalizes on the skills and knowledge that the individual brings to the organization. While discrete silos of information exist – such as within the hiring management system, the training management system, the HRIS system or the performance management system, etc. – how can the employer today get the full picture of the employee? This Vital Analysis White Paper identifies the advantages to organizations of creating and using a “big picture” view of their employees. DOWNLOAD Report Here.
Agency
The Market Has a Memory: How to leverage it for your next product development initiative.
Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. They leverage historical analytics to spot the trends their target demographic is talking about, stay ahead of the curve on product development, and avoid costly mistakes. DOWNLOAD Report Here.
Hispanics and Blacks missing in Gaming Industry.
With studies showing blacks and Hispanics accounting for a majority of gamers, why do video game characters and story lines lack diversity?
What CMOs Want in An Agency – Infographic.
A new study by Horn Group and Kelton Research – called The CMO Challenge – finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. Available at HispanicCMO.com
How Men share Purchase Recommendations
Men, like consumers in general, are far more likely to recommend purchases to family and friends in person than by any other means, according to “The Great Male Survey” conducted by AskMen.com with Ipsos OTX Media CT.
Enrique Gil founder of EMG, Inc. passes.
Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
What Time is Really Primetime?
Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.
Journalistic Hostility Toward Latinos.
Common sense tells us that everyone needs an occasional pat on the back for a job well done. We frequently recognize and celebrate achievements in sports, the sciences, the arts, education, and many other areas. What would football be without a
Super Bowl? What would the movie industry be without the Academy Awards? A recent national news story reminded me about the importance of this pat on the back. By Edward T. Rincón, Ph.D. Available at El Blog above
Grupo bt USA named LatAM AOR agency for The Bahamas Tourist Office.
The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.
Batanga, Inc. acquires MetroFlog.
Batanga, Inc. announced the acquisition of MetroFlog and partner sites, MetroBlog and MetroPostales. On the heels of acquiring two leading online media companies, Adfunky and I-Network, Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites.
U.S. Advertising Expenditures increased 3.2% in the First Half of 2011.
Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.
Cautious Optimism for Holiday Season Spending.
Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their revenue totals for the year. Based on ecommerce spending trends so far this year, online and multichannel merchants are optimistic, always depending on the slippery road of economic recovery.
Pepsico sidesteps over to ALMA and Latinworks.
Pepsico has moved all US Hispanic responsibilities for all of their products except Quakers Oats from Dallas based Dieste & Partners to sister agencies ALMA in Coconut Grove, FL and Latinworks in Austin, TX.
