Today’s smartest manufacturers and service providers are using long-term social media research to gauge exactly what the marketplace wants. They leverage historical analytics to spot the trends their target demographic is talking about, stay ahead of the curve on product development, and avoid costly mistakes. DOWNLOAD Report Here.
Agency
Winn Dixie selects The Bravo Group as Hispanic AOR.
According to industry sources, Miami based the Bravo Group has been assigned Hispanic marketing and media responsibilities for Winn Dixie.
Ramona to drive BMW.
BMW of North America announced the results of their multicultural and diversity marketing agency review for both BMW and MINI USA.
Hispanic Mom Study – Esa Soy Yo – Soy Latina.
Discovery Familia released the results of its informative Mom Study at the “Esa Soy Yo – Soy Latina”. This extensive study was conducted in partnership with C+R Research and Latino Eyes in order to develop clearer insights into the evolving needs and expectations of the Hispanic Mom from healthcare, purchasing habits to education.
What CMOs Want in An Agency – Infographic.
A new study by Horn Group and Kelton Research – called The CMO Challenge – finds marketing executives relying on agencies more than ever as strategic partners who push for innovation and provide streamlined communications services. Available at HispanicCMO.com
Hispanics and Blacks missing in Gaming Industry.
With studies showing blacks and Hispanics accounting for a majority of gamers, why do video game characters and story lines lack diversity?
How Men share Purchase Recommendations
Men, like consumers in general, are far more likely to recommend purchases to family and friends in person than by any other means, according to “The Great Male Survey” conducted by AskMen.com with Ipsos OTX Media CT.
What Time is Really Primetime?
Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.
Journalistic Hostility Toward Latinos.
Common sense tells us that everyone needs an occasional pat on the back for a job well done. We frequently recognize and celebrate achievements in sports, the sciences, the arts, education, and many other areas. What would football be without a
Super Bowl? What would the movie industry be without the Academy Awards? A recent national news story reminded me about the importance of this pat on the back. By Edward T. Rincón, Ph.D. Available at El Blog above
Enrique Gil founder of EMG, Inc. passes.
Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
Batanga, Inc. acquires MetroFlog.
Batanga, Inc. announced the acquisition of MetroFlog and partner sites, MetroBlog and MetroPostales. On the heels of acquiring two leading online media companies, Adfunky and I-Network, Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites.
U.S. Advertising Expenditures increased 3.2% in the First Half of 2011.
Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.
