Enrique Gil, Hispanic Marketing Pioneer and Founder of EMG, Inc. (Ethnic Marketing Group) passed away on August 25, 2011, after battling with cancer.
Agency
What Time is Really Primetime?
Traditional primetime is eight to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15pm to 9:30pm than any other period during primetime. The tail end of primetime—10:45 to 11:00pm—is when the fewest viewers use their televisions.
Journalistic Hostility Toward Latinos.
Common sense tells us that everyone needs an occasional pat on the back for a job well done. We frequently recognize and celebrate achievements in sports, the sciences, the arts, education, and many other areas. What would football be without a
Super Bowl? What would the movie industry be without the Academy Awards? A recent national news story reminded me about the importance of this pat on the back. By Edward T. Rincón, Ph.D. Available at El Blog above
Grupo bt USA named LatAM AOR agency for The Bahamas Tourist Office.
The main objective of Grupo bt USA is to increase at least 50% of the visits of Latin American travelers towards The Bahamas.
Batanga, Inc. acquires MetroFlog.
Batanga, Inc. announced the acquisition of MetroFlog and partner sites, MetroBlog and MetroPostales. On the heels of acquiring two leading online media companies, Adfunky and I-Network, Batanga, Inc., has now added all three premium Hispanic-focused properties to its roster of owned and operated websites.
U.S. Advertising Expenditures increased 3.2% in the First Half of 2011.
Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.
Cautious Optimism for Holiday Season Spending.
Another holiday season is approaching, meaning another opportunity for retailers to increase sales, boost new customer acquisition and fatten their revenue totals for the year. Based on ecommerce spending trends so far this year, online and multichannel merchants are optimistic, always depending on the slippery road of economic recovery.
Pepsico sidesteps over to ALMA and Latinworks.
Pepsico has moved all US Hispanic responsibilities for all of their products except Quakers Oats from Dallas based Dieste & Partners to sister agencies ALMA in Coconut Grove, FL and Latinworks in Austin, TX.
Tired of getting poked in the eye?
Over the last year, there have been several Hispanic Ad pundits that have tried to predict the demise of Hispanic Ad Agencies and Spanish-dominant media in the USA.
Some of these pundits have presented their facts as they see them and others are just Hucksters looking to position themselves as experts and/or position their companies, even if it means pouring dirty dishwater in everyone else’s soup.
By Gene Bryan – CEO / HispanicAd.com
TEDxWashingtonHeights
TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.
MAYBE NEXT TIME
The “cameo” appearance by Telemundo’s main news anchor, Jose Diaz Balart during Wednesday evening’s Republican Presidential candidates debate, while likely well intentioned by all involved, shows the need to do more homework as to US Hispanic market sensitivities by executives of both MSNBC and Telemundo, which are co-owned by NBCUniversal.
By Julio Rumbaut.
To read more CLICK above on El Blog.
