Over the last year, there have been several Hispanic Ad pundits that have tried to predict the demise of Hispanic Ad Agencies and Spanish-dominant media in the USA.
Some of these pundits have presented their facts as they see them and others are just Hucksters looking to position themselves as experts and/or position their companies, even if it means pouring dirty dishwater in everyone else’s soup.
By Gene Bryan – CEO / HispanicAd.com
TEDxWashingtonHeights is coming to New York City’s The Hispanic Society of America on Monday, October 24, 2011. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Five dynamic Latino thought leaders combined with TEDTalks videos will be featured throughout the event that is intended spark deep discussion and connection among those who attend.
The “cameo” appearance by Telemundo’s main news anchor, Jose Diaz Balart during Wednesday evening’s Republican Presidential candidates debate, while likely well intentioned by all involved, shows the need to do more homework as to US Hispanic market sensitivities by executives of both MSNBC and Telemundo, which are co-owned by NBCUniversal.
By Julio Rumbaut.
To read more CLICK above on El Blog.
Leading a “life untethered” is no longer the sole terrain of early-adopters and savvy technophiles. As mobile technologies are embraced by a wider audience, a new mobile class has emerged… DOWNLOAD Report Here.
How are leading CPG brands performing in today’s difficult economy? The answer is mixed. Our data shows that, as a group, the Top 100 Brands within the Catalina Network grew only slightly during a 52-week period ending mid-year 2011. Our findings also show that revenues could have increased far more significantly had brands held onto their loyal consumers. For the average brand, the lost opportunity due to loyalty declines and defections was nearly four times greater than its growth in sales. DOWNLOAD Report Here.
PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.
According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.
A new nationwide survey issued by Citibank finds a decline in consumers’ expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011.
Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.
Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.
