Agency

Leading a “life untethered” is no longer the sole terrain of early-adopters and savvy technophiles. As mobile technologies are embraced by a wider audience, a new mobile class has emerged… DOWNLOAD Report Here.

How are leading CPG brands performing in today’s difficult economy? The answer is mixed. Our data shows that, as a group, the Top 100 Brands within the Catalina Network grew only slightly during a 52-week period ending mid-year 2011. Our findings also show that revenues could have increased far more significantly had brands held onto their loyal consumers. For the average brand, the lost opportunity due to loyalty declines and defections was nearly four times greater than its growth in sales. DOWNLOAD Report Here.

PM Publicidad has partnered with Getloaded, an Internet freight matching service, for the launch of the first-ever freight matching service in Spanish, Getloaded.com/espanol.

According to a new U.S. Census Bureau study, education levels had more effect on earnings over a 40-year span in the workforce than any other demographic factor, such as gender, race and Hispanic origin. For example, a worker with a professional degree is expected to make more than a worker with a eighth grade education or lower.

A new nationwide survey issued by Citibank finds a decline in consumers’ expectations for the economy, even though their assessment of current economic conditions are virtually unchanged since the start of 2011.

Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.

Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.

In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and advertising agencies as “professional knowledge firms,” I’m stating my belief that advertising and marketing is – or at least should be – a “profession” in the same league with law, accounting, or architectural firms. By Tim Williams, Ignition Consulting Group

After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit. by Aaron Goldman

To read more at HispanicCMO.com, HispanicPRpro.com and HIspanicAccountPlanner.com

Target Corporation announced it is partnering with seven-time GRAMMY Award-winning artist Gloria Estefan for the exclusive deluxe edition of “Miss Little Havana,” her 24th album and first English-language release since 2003.

Delta Air Lines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach, primarily in the New York region.

Lopez Negrete Communications, Inc. announced the additions of Group Planning Director Gustavo Foldvari and Walmart Executive Group Account Director Luis Vargas to their leadership roster.

Switzerland tops the overall rankings in The Global Competitiveness Report 2011-2012. Singapore overtakes Sweden for second position. Northern and Western European countries dominate the top 10 with Sweden (3rd), Finland (4th), Germany (6th), the Netherlands (7th), Denmark (8th) and the United Kingdom (10th). Japan remains the second-ranked Asian economy at 9th place, despite falling three places since last year. The United states ranked (36th), Puerto Rico ranked (41 st), Mexico ranked (67th) and the Dominican Republic ranked (110th). DOWNLOAD Report Here.