Agency

Newlink America has been selected as the PR / Social Media agency of record for ESPN Deportes. Newlink America will be managing media relations and working closely with ESPN’s digital team to provide strategic recommendations and engaging content for the various social media platforms.

Dieste Inc., has hired Paco Olavarrieta as its Chief Content Curator. Paco will be leading the newly established creative group of Dieste’s New York office, officially starting on September 12th.

In my recent book, Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success, I make some fairly big assumptions about the advertising business with which I’ve been so closely associated. By referring to advertising people as “professionals” and advertising agencies as “professional knowledge firms,” I’m stating my belief that advertising and marketing is – or at least should be – a “profession” in the same league with law, accounting, or architectural firms. By Tim Williams, Ignition Consulting Group

After spending nearly five years in the agency world and being a part of 50+ formal RFPs, it was clear to me that the client/agency RFP process was broken. In fact, I wrote a 4,000-word manifesto back in 2009 about the problems and how to fix them before summing everything up in a Search Insider column and graphic-heavy presentation at the Search Insider Summit. by Aaron Goldman

To read more at HispanicCMO.com, HispanicPRpro.com and HIspanicAccountPlanner.com

Target Corporation announced it is partnering with seven-time GRAMMY Award-winning artist Gloria Estefan for the exclusive deluxe edition of “Miss Little Havana,” her 24th album and first English-language release since 2003.

Switzerland tops the overall rankings in The Global Competitiveness Report 2011-2012. Singapore overtakes Sweden for second position. Northern and Western European countries dominate the top 10 with Sweden (3rd), Finland (4th), Germany (6th), the Netherlands (7th), Denmark (8th) and the United Kingdom (10th). Japan remains the second-ranked Asian economy at 9th place, despite falling three places since last year. The United states ranked (36th), Puerto Rico ranked (41 st), Mexico ranked (67th) and the Dominican Republic ranked (110th). DOWNLOAD Report Here.

Delta Air Lines has partnered with RL Public Relations (RLPR) for Hispanic media and community outreach, primarily in the New York region.

Lopez Negrete Communications, Inc. announced the additions of Group Planning Director Gustavo Foldvari and Walmart Executive Group Account Director Luis Vargas to their leadership roster.

New results from The CMO Survey indicate that companies continue to spend heavily on social media. All spending numbers are on the rise among the U.S. companies that took part in the August 2011 survey. Executives reported their companies are currently spending 7.1% of their overall marketing budgets on social media. This percentage is expected to increase to 10.1% over the next year and to 17.5% in the next five years. DOWNLOAD REPORT HERE.

Latinos are currently the fastest growing consumer group in the United States, challenging marketers and demographers to take a fresh look at what it means to be—or become—an “American.” The demographic buckets commonly employed in market research do not really reflect the Latino experience, nor are they capable of sorting Hispanics into meaningful, actionable segments. Yet, reaching and engaging Latinos is a critical objective for brands today, and will continue to be so for decades to come. It is a real dilemma for marketers, and one that we have experienced firsthand at Communispace. DOWNLOAD Report Here.