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Farmers Insurance announced that they have entered into a partnership agreement with the LA Galaxy and The Home Depot Center. As part of the two-year agreement, both the LA Galaxy and The Home Depot Center will collaborate with Farmers Insurance to promote the Farmers brand both inside and around the stadium.

A new Knowledge Networks analysis shows that, for two out of every three minutes consumers (ages 13 to 64) spend with the Internet, they are also using at least one other medium at the same time. This compares to three out of every 10 minutes for television – meaning that TV is a “solo medium” 70% of the time.

Nielsen has signed a cooperation agreement with Walmart to receive and analyze sales information from Walmart’s U.S. stores. The agreement marks Walmart’s return to the consumer packaged goods (CPG) industry’s information sharing model.

According to Epsilon’s Holiday Trend Report 2011, the upcoming season looks to be a successful one as consumer spending continues to increase. DOWNLOAD Report Here.

There is no doubt that U.S. store brands benefited greatly from the Great Recession of 2008-2009. The quality of today’s store brand offerings coupled with more value-conscious consumers looking to stretch their dollars ignited a sales boom. In the U.S., private label sales increased 1.8 share points from the end of 2007 to the end of 2008 to reach a 22.3 percent market share.

s most companies embark into their business planning cycle for 2012, many are still wondering what ought to be their next big play, trend, opportunity to differentiate and climb out of the recession. Would it be an iPad app? An increased focus on “green”, exploring emerging markets or introducing an all-natural low-calorie product? While all of these seem enticing and trendy, when it comes to the hard numbers around contribution, growth and key drivers of volume in America’s top markets, we come back to one answer: LATINOS ARE THE ENGINE FOR GROWTH. By Liliana Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

In an effort to inform and guide community change, the Los Angeles Urban League recently asked Nielsen to collaborate with them on the 2011 State of Black Los Angeles report to help define the consumer behavior, lifestyles, and media preferences of the Black community in Los Angeles. DOWNLOAD Report HERE.

El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components and new in-restaurant signage.

Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report.

Industry analysts have estimated US bank revenue to grow by five percent annually, but, according to surveys conducted by PwC US, major regulatory changes and shifts in consumer spending, saving and borrowing behavior are likely to depress revenue growth, increase operating costs, and squeeze profit margins in the retail banking sector, which accounts for one-half of US bank industry revenues.

Brand preferences and customer loyalty often are measured by marketers as the “holy grail” and as benchmarks of consumer behaviors. In a new poll released today, lesbian, gay, bisexual and transgender (LGBT) adults confirmed attitudes that strengthen their loyalty to companies as well as their brand preferences.