Agency

A new survey from the ANA (Association of National Advertisers), has found nearly two-thirds of client-side marketers-63 percent-plan to participate in branded entertainment projects in 2012, making branded entertainment a common marketing strategy for many companies.

The AOL Huffington Post Media Group announced the launch of HuffPost LatinoVoices, a new online community for bicultural Hispanic Americans.

Search and email remain the two online activities that are nearly universal among adult internet users, as 92% of online adults use search engines to find information on the Web, and a similar number (92%) use email. DOWNLOAD Report Here.

A new study from the consumer research firm Scarborough Research finds that American consumers continue to actively seek out ways to save money on everyday expenses.

Ah, ice cream. Few treats conjure up a summer day memory as much as a dripping ice cream cone or digging into a sundae after a long day at the beach. But which flavor is always the big debate.

How Understanding a Woman’s Roles, Identities and Priorities Improves Messaging. DOWNLOAD Report Here.

How Experience Brands Align Their People and Achieve Better Outcomes. DOWNLOAD Report Here.

In addition to the traditional outlets of TV, radio, print and out-of-home, we now have digital, social media, word-of-mouth, mobile and countless variations on each of these. The staid metrics of reach and impressions simply lack the same clarity they once had when spread across a now endless myriad of channels and type of marketing activities. Smart marketers like Coca-Cola CMO, Joe Tripodi, see the need to move away from impressions as it no longer is a good barometer of the impact that marketers seek. DOWNLOAD Report Here.

Beyond product placement: film, TV, music, games, the arts, engagement by immersion in very rich environments, the rise and rise of Facebook, plus other engaging socials, eg crowdsourcing, social TV, all very sharing. DOWNLOAD Report Here.