Effie Worldwide and Warc revealed the results of the inaugural Effie Effectiveness Index today. After analyzing finalist & winner data from 40 worldwide Effie competitions, Procter & Gamble is the most effective advertiser, McDonald’s is the most effective brand, Omnicom is the most effective advertising holding company and BBDO Worldwide is the most effective advertising agency network. Sancho BBDO of Bogota, Colombia is the most effective individual agency office. Wieden+Kennedy, based in Portland, Oregon, USA is the most effective independently held advertising agency.
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Influence Rating for Digital and Traditional Media.
Cision introduced the Cision Influence Rating — a new metric that quantifies the impact of the digital and traditional media influencers who shape the reputation and impact the future of products and brands.
Media Execs see Digital Revenues Growth.
More than 90 percent of the communications and media business leaders expect digital revenues to grow this year and more than a third anticipate increases greater than 10 percent, according to the results of the annual Communications and Media Industry Business Climate Survey by KPMG LLP, the audit, tax, and advisory firm.
Revolucion design launch of new beer in Puerto Rico.
Cervecera de Puerto Rico announced the launch of a new premium beer called Magna Special Craft. The new product’s package design and advertising campaign were developed to world class standards by REVOLUCION, a New York-based agency.
American Video habits by Age, Gender and Ethnicity.
Who watches the most TV? Women watch more than men, African-Americans outpace other ethnicities and older Americans tune in at higher rates than those their junior, according to the latest Nielsen Cross-Platform Report. The report shares video consumption across traditional TV, mobile and online.
How would the classics sound with a conga?
From another US Hispanic Industry pioneer Eduardo Caballero, he brought forth the following notion. For reasons out of their power Strauss (jr.), Beethoven, Mozart, George Bizet, J.S. Bach, Tchaikovsky and other great composers were not born in Cuba or in the Caribbean. If they had, works like “Blue Danube”, “The 5th Symphony” and other fabulous musical works would have sounded like this. ENJOY!
Multicultural Advertising, a new concept for The Hispanic Market?
Before we can talk about multiple instances of it, we need to define what “culture is.” From the latin word colere, meaning “to cultivate,” the term has seen many different incarnations throughout time. Alfred Kroeber and Clyde Kluckhohln compiled 164 definitions of “culture” in 1952 in Culture: A Critical Review of Concepts and Definitions.
ESPN Deportes Radio re-launches in Miami.
ESPN, Inc. announced that ESPN Deportes Radio will re-launch their Miami affiliate station on August 1, 2011 on WNMA 1210 AM under the operation of Deportes Media LLC.
Los Angeles Philharmonic Creates Online Hispanic Contest.
alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision.
