Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising.
Agency
NY’s Z Tribeca adds Hispanic marketing capabilities with Miami’s Atkins López Martí.
Z Tribeca is entering into a creative alliance with Miami-based Atkins López Martí to develop media expressly for the growing Hispanic market.
Euro RSCG Tonic releases ‘Mobile Strategies for Health and Wellness’.
Euro RSCG Tonic announced the release of “Mobile Strategies for Health and Wellness,” the latest in the agency’s series of thought leadership content designed to assist health and wellness brand marketers reach consumers through high-impact creative and innovative channels. Download Report Here.
Women Empowered – Yet Stressed Women’s control over spending decisions coupled with their gains acr
Women’s control over spending decisions coupled with their gains across the working world and politics, point to women of tomorrow being in a position to exert more influence than ever. Download Repoprt Here.
Cerdeiro lands at Alma Miami.
Luis Miguel Messianu, President and CCO at Alma, announced the hiring of Hernán Cerdeiro as the agency’s new VP Group Creative Director.
Carrillo to lead FCH Latino.
Flowers Communications Group (FCG) appointed Ignacio H. Carrillo as Vice President.
BB&T emerges as a vital link for Hispanic consumers
BB&T mobilized its retail banking efforts to launch a comprehensive outreach to its Hispanic neighbors and clients. BB&T developed customized financial tools and services, established partnerships, offered seminars and community-based resources to help meet the diverse needs of Spanish-speaking audiences.
U.S. projected to remain World’s Third Most Populous Country through 2050.
Through 2050, the United States is projected to remain in third place behind India and China among the world’s most populous countries, according to the U.S. Census Bureau.
Marketing Community wins major victory in U.S. Supreme Court.
The marketing community has won a major victory in a U.S. Supreme Court decision involving data mining. In a 6-3 decision in Sorrell v. IMS Health, Inc., No. 10-779, the Supreme Court struck down a Vermont law that restricted the use of prescriber histories for purposes of marketing or promoting pharmaceutical products to physicians. In addition, the decision effectively reversed two earlier Circuit Court decisions that upheld similar laws in Maine and New Hampshire.
Extra Gums CONCACAF Gold Cup Celebration.
Extra gum, the Official Chewing Gum of the Mexican National Team (MNT), is offering soccer fans an opportunity to win such prizes as official merchandise, soccer balls and even a package to help create the entertainment space of their dreams at home as they continue to celebrate the triumphs of the CONCACAF Gold Cup.
