In an effort to inform and guide community change, the Los Angeles Urban League recently asked Nielsen to collaborate with them on the 2011 State of Black Los Angeles report to help define the consumer behavior, lifestyles, and media preferences of the Black community in Los Angeles. DOWNLOAD Report HERE.
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El Pollo Loco ¡Feel the Mexcellence!
El Pollo Loco, is firing up the brand this month through a multi-faceted campaign that includes new television and radio ads, new social media components and new in-restaurant signage.
Operational Transformation sets stage for renewed commitment to Marketing Performance measurement.
Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report.
Banks’ best customer may be the stranger who just walked out the door.
Industry analysts have estimated US bank revenue to grow by five percent annually, but, according to surveys conducted by PwC US, major regulatory changes and shifts in consumer spending, saving and borrowing behavior are likely to depress revenue growth, increase operating costs, and squeeze profit margins in the retail banking sector, which accounts for one-half of US bank industry revenues.
LGBT Adults prefer brands that support Causes Important to Them.
Brand preferences and customer loyalty often are measured by marketers as the “holy grail” and as benchmarks of consumer behaviors. In a new poll released today, lesbian, gay, bisexual and transgender (LGBT) adults confirmed attitudes that strengthen their loyalty to companies as well as their brand preferences.
Why Leadership and Culture Matter in Analytics.
To benefit from the insights analytics can bring, companies need to develop the right culture and leadership. Accenture explores ways to implement a culture of analytics and develop analytics leaders to help companies achieve high performance. DOWNLOAD Report Here.
Best Practices for Conducting Online Ad Effectiveness Research.
With the online advertising industry in need of more rigorous tools and systems for understanding campaign performance, the Interactive Advertising Bureau (IAB) has unveiled “Best Practices for Conducting Online Ad Effectiveness Research.” Written by Marissa Gluck of Radar Research and prepared in collaboration with the IAB Research Advisory Board, it provides online ad market stakeholders with a practical set of recommendations for standard operating procedures with respect to the use of ad effectiveness studies.
ANA opposed to Interagency Working Group proposal on restrictions of food marketing to children.
The ANA (Association of National Advertisers) filed comments today expressing strong opposition to a proposal from an Interagency Working Group of four federal agencies that calls for sweeping restrictions on food, beverage and restaurant marketing to children 17 years old and younger. The Working Group, composed of the Federal Trade Commission (FTC), the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA) and the U.S. Department of Agriculture, released its proposal on April 28th.
The Mexican-American Boom: Births Overtake Immigration
Births have surpassed immigration as the main driver of the dynamic growth in the U.S. Hispanic population. This new trend is especially evident among the largest of all Hispanic groups-Mexican-Americans, according to a new analysis of U.S. Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. Download Report Here.
