R. Marañon & Associates Advertising will develop the creative campaign, and a comprehensive market strategy to establish Banah products in the U.S. market.
Agency
Starcom lands Burger King.
Burger King has assigned Starcom their $300 plus media buying responsibilities. Tapestry will continue to be the Multicultural AOR for Burger King.
According to the 2011 Máximo Report
New Generation Latinos are seeking out “in-culture.” Just like they live much of their daily lives, NGLs want to have media and programming options that reflect the various aspects of their identity, regardless of language. In fact, when asked which type of content they want more of, “in-culture” content was #1.
Wing taps Stephanie Da Costa as Media Director.
Based in Miami, Da Costa will lead the agency’s Media Department, focusing on Reliant and Goya, but providing key counsel on all media clients. She reports to Andrew Speyer, Wing’s VP, Head of Strategy.
Global ad expenditure to return to pre-recession peak level this year.
ZenithOptimedia now predicts global ad expenditure will grow by 4.1% in 2011, just 0.1 percentage points below the prediction we made in April. It will return to US$471 billion, the level it reached in 2008 before the recession. The ad market continues to recover from the 2009 recession, but growth has dipped this year in response to economic pressures, natural disaster and political disruption. More robust growth is forecast to resume in 2012 and 2013.
An Ode To U.S. Hispanic Market Fragmentation
The U.S. Hispanic market has come a long way since its early beginnings as a media audience that was solely defined by language and targeted by traditional means. By David Chitel (CEO & Founder, NGL Media / Chairman, NGLC). To read more CLICK above on El Blog
Cisneros, Trujillo, Huerta, Galan & Andrade join Maya Advisory Board.
Maya Entertainment has established an advisory board comprised of some of the most influential Latino leaders in the country. Plans Include New Cable Network.
Bacardi U.S.A.’s HATUEY selects Newlink America as AOR.
Newlink America was selected as the agency of record for Bacardi U.S.A.’s HATUEY brand, the Cuban style ale that was once the best selling premium beer in Cuba.
How Media Buyers should approach Display Campaigns.
Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting and buying technology like real-time bidding (RTB), media buyers are returning to display with big hopes—and even bigger ad budgets.
Terra USA names Soizic Sacrez – Client Development Director.
Terra named Soizic Sacrez as Client Development Director, the first role at Terra USA dedicated to sales development and strategic pre-sales initiatives in an effort to increase digital sales revenue.
Opinion: Seriously, Crains? No Powerful Latinas in New York?
Some days, when I read lists like Crain’s New York Business “50 Most Powerful Women in New York” I feel that I must clearly live in a parallel universe. One that doesn’t overlap even a tiny bit with the world these editors inhabit. Given the latest U.S. Census numbers revealing that there are now 50.4 million Hispanics in the country, and that a third of the population is diverse, there seems to be no other explanation for the lack of diversity in lists such as this one. By Mariela Dabbah. To read more on HispanicAd.com’s El Blog
