Agency

With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels. Read more and download study at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

By Felipe and Betty Ann Korzenny

This book is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes.

Forthcoming August 1, 2011

Some large national advertisers have tapped daily deal sites or mobile check-in services like Groupon and foursquare to take part in the hyperlocal ad market, but many see those options as primarily benefiting small local businesses that need them to get traffic in the door. Large brands do want in on the local action, though, research suggests. Available at HispanicCMO.com

Now that the economy is growing again, corporate executives and talent managers may be tempted to believe that the talent market has returned to normal and that they can go back to “business as usual” leaving them on the losing side of the competition for talent. However, the report finds that many companies are not addressing the critical needs and potential frustrations of their employees—and often do not have a realistic picture of how employees see them. Download Report Here.

The bi-cultural experience that New Generation Latinos encounter helps shape how they view their role in U.S. society. They have a different “value set” than their Caucasian counterparts that gives them unique attitudes and opinions on education, their career, finances, and much more.

Univision Communications Inc. announced that Randy Falco, executive vice president and chief operating officer, has been appointed president and chief executive officer, effective immediately. Additionally, Falco will become a member of the Univision Board of Directors and will continue to be based in New York. This appointment follows a comprehensive search process.

Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising.

Z Tribeca is entering into a creative alliance with Miami-based Atkins López Martí to develop media expressly for the growing Hispanic market.

Euro RSCG Tonic announced the release of “Mobile Strategies for Health and Wellness,” the latest in the agency’s series of thought leadership content designed to assist health and wellness brand marketers reach consumers through high-impact creative and innovative channels. Download Report Here.

Women’s control over spending decisions coupled with their gains across the working world and politics, point to women of tomorrow being in a position to exert more influence than ever. Download Repoprt Here.

Luis Miguel Messianu, President and CCO at Alma, announced the hiring of Hernán Cerdeiro as the agency’s new VP Group Creative Director.

Flowers Communications Group (FCG) appointed Ignacio H. Carrillo as Vice President.