Agency

Nielsen’s Steve Hasker addressed attendees at Consumer 360 in Orlando with a focus on how technology evolution and consumer demand has challenged marketers to keep up.

Companies and executives across all industries hold different beliefs on the primary drivers of innovation, but according to Hasker, for consumer-facing companies, the most important driver of innovation is an ability to secure a unique and comprehensive understanding of the consumer.Available on HispanicCMO.com and HispanicAccountPlanner.com

Retailers can successfully shape perceptions about their brand by creating and executing marketing programs with the same creativity and discipline as manufacturers. In its journey to rebuild its brand in a differentiated and relevant manner, Walgreens has achieved milestones that offer other retailers important lessons in brand building. Kim Feil, CMO, Walgreens describes the practices that helped rebuild the brand. Available on HispanicCMO.com and HispanicAccountPlanner.com

Although one of the simplest emotions, happiness can be hard to explain. The Harris Poll’s annual Happiness Index is therefore useful as it uses standard and timeless questions to calculate Americans’ overall happiness each year. As was the case last year, one third (33%) of Americans this year are very happy which is slightly down from the 35% who were very happy in both 2008 and 2009.

Digital transformation is connecting billions of people worldwide, empowering consumers and enabling consumer packaged goods (CPG) companies to manage the enterprise more effectively and efficiently to drive growth, according to Thriving in a Connected World, the Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report.

Synaptic Digital and WPP’s Kantar Video announced the results of Scaling PR: The impact of Earned, Paid, and Brand Content, a comprehensive attitudinal study that discovered that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. Earned media is typically classified as editorial coverage resulting from media relations’ efforts whereas paid media broadly includes advertising and brand campaigns.

For the second year in a row, about two-thirds, or 65% of Americans say that civility is a major problem, according to the annual Civility in America poll released by Weber Shandwick and Powell Tate in partnership with KRC Research.

BBDO Worldwide and Microsoft Advertising unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.

In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categories to help position and promote their business.

Been giving some thought to the effort and I have come to the conclusion that it is not only an effort Univision should be doing.

Available on HispanicAd.com’s El Blog, HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Epsilon Targeting released the New Mover Report 2011: A Growing Market of Renters highlighting an increase in renters compared to home buyers.

Many marketers are aware of the significant sales opportunity of the $743 billion lesbian, gay, bisexual, and transgendered market. LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.

Cheskin Added Value adds leading Hispanic expert Martin Cerda. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands.