Digital transformation is connecting billions of people worldwide, empowering consumers and enabling consumer packaged goods (CPG) companies to manage the enterprise more effectively and efficiently to drive growth, according to Thriving in a Connected World, the Grocery Manufacturers Association (GMA) and PwC US 2011 Food, Beverage, and Consumer Products financial performance report.
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Combination of Earned & Paid Media out-performs Brand Advertising alone.
Synaptic Digital and WPP’s Kantar Video announced the results of Scaling PR: The impact of Earned, Paid, and Brand Content, a comprehensive attitudinal study that discovered that consumer-buying trends are significantly impacted when newsworthy earned and paid messages are combined. Earned media is typically classified as editorial coverage resulting from media relations’ efforts whereas paid media broadly includes advertising and brand campaigns.
69 % of Americans shut their Wallets due to Incivility.
For the second year in a row, about two-thirds, or 65% of Americans say that civility is a major problem, according to the annual Civility in America poll released by Weber Shandwick and Powell Tate in partnership with KRC Research.
BBDO and Microsoft Advertising Study: People carry ‘Lovers’ in their Pocket.
BBDO Worldwide and Microsoft Advertising unveiled findings from a global study presented at the 58th Cannes Lions International Festival of Creativity in Cannes, France. The goal of the study is to help marketers find “the next billion consumers” by exploring consumers’ emotional connections with television, PCs, and mobile devices.
The Hispanic McKinsey & Company.
In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categories to help position and promote their business.
Been giving some thought to the effort and I have come to the conclusion that it is not only an effort Univision should be doing.
Available on HispanicAd.com’s El Blog, HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
New Mover Report 2011: Significant opportunity to target Growing Market of Renters.
Epsilon Targeting released the New Mover Report 2011: A Growing Market of Renters highlighting an increase in renters compared to home buyers.
Does this Ad make Me look Gay?
Many marketers are aware of the significant sales opportunity of the $743 billion lesbian, gay, bisexual, and transgendered market. LGBTs over-index in many categories (travel, spirits, automotive, among others) or have unique, often underserved needs (financial services and healthcare, for example) that make them a prime prospect for brand growth.
Martin Cerda joins Cheskin.
Cheskin Added Value adds leading Hispanic expert Martin Cerda. Cerda, who founded and led the award-winning Hispanic research firm, Encuesta Inc., joins Cheskin Added Value in a senior leadership role where he will bring his extensive experience in U.S. Hispanic markets, business consulting and quantitative research to top multinational companies and leading brands.
Smarter with strategy: Flexing the value of Hispanic market intelligence.
Hispanic market intelligence work can be interesting to be sure. But where is the value if it isn’t consumed and acted upon by critical areas of the organization? In a recent project, I was brought on to conduct a market and competitive analysis, and to provide recommendations. Before the final presentation to senior leadership, the CMO asked the team lead if they’d gotten their money’s worth.
By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc. Available on HispanicCMO.com
Strategic brand building in the Hispanic market.
What does strategy, organization and infrastructure have to do with building my brand in the Hispanic market?
This is a question I often hear from marketers who have decided to start marketing to U.S. Hispanics. It usually comes from the assumption that in order to reach Hispanics, one needs only to create a relevant message and send it through relevant channels or start a diversity program. Sounds easy enough, but the line of disenchanted marketers who have gone this route only to discover it’s not quite so simple is a long one. Might you be one of them?
By Terry J. Soto, Author of “Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative” and President & CEO of About Marketing Solutions, Inc. Available on HispanicCMO.com
