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New Generation Latinos are blending the Latino and “mainstream” American aspects of their identity routinely and frequently. Not only are they doing this themselves, but they expect their media and marketing to reflect this as well. In fact, more than 7 of 10 NGLs think that seeing an English-language commercial on Spanish language TV is a good thing.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”. If you read that entry, you’ll know that asking that question first is not the best approach. The focus has to be on the target audience/customer. They will dictate the language and the discussion. Your job is to find a way to be a part of that discussion. To read more above in El Blog

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City’s largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).

It’s the golden age of the empowered consumer, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets the Entertainment & Media (E&M) industry emerging from the recession has been profoundly changed as the ongoing consumer migration to digital has accelerated due largely to the device revolution.

Online advertising spending is growing rapidly around the world as national economies recover from the recession and advertisers continue to shift money from traditional to digital media. This will help online ad spending grow 20.2% this year, eMarketer estimates, to $80.1 billion.

The majority of small businesses, 76 percent, agree their ideal marketing mix includes a combination of physical and digital communications, according to a new survey released by Pitney Bowes Inc. Nearly three quarters surveyed, 72 percent, say they would do more of it if they had the right customer communications management tools.

The Internet has crept into every corner of our lives, and it looks like television is no exception. Over three-quarters of Americans (77%) have watched a TV show on the Internet rather than on a traditional television. Just three in ten U.S. adults (30%) say , however, they are not interested in giving up their cable television in favor of watching TV shows on the Internet, yet over half of those with cable would stop paying for cable, if certain stipulations were met (56%).

The ANA (Association of National Advertisers), the IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies) today announced the release of Guiding Principles of Digital Measurement. These five principles are the foundation of Making Measurement Make Sense, an ecosystem-wide initiative independently facilitated by the management consulting firm Bain & Company and the strategic advisory firm MediaLink LLC.

As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online offerings. They know the audiences are there, but are unable to fully monetize their online inventory without the right metrics to prove its value in reaching their clients’ specific targets, relative to TV. On the other side of the fence, TV advertisers know their customers are online. But they don’t have enough evidence that their online media buys are reaching their desired audience well enough to justify allocating more of their ad dollars to the medium.

Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released by Kantar Media. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.

The 2010 U.S. Census counted 3.7 million Hispanics living in Puerto Rico, a territory of the United States. This was down from 3.8 million in 2000. DOWNLOAD Report Here.

Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.

Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division.

Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.