Agency

Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.

Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division.

Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.

John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.

“Stop telling people you are Puerto Rican” was essentially the message from Alberto Leguizamo in an interview with the El Diario newspaper in New York. To read more CLICK above on El Blog above

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.

impreMedia announced the results of a current tracking poll that reinforced that immigration and related issues continue to be a top concern for Latinos. The current results are part three of a series of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.

While children under age 10 still spend most of their media time watching television, they are increasingly being exposed to and growing more savvy at using a variety of digital channels. Kids are focused more on computers and mobile devices, engaging in an assortment of activities ranging from playing games and watching videos to social networking.

Coral Gables based VSBrooks Advertising Co-Founders/Managing Partners Diana Brooks and Vivian Santos announced that they have added three seasoned employees to their team as a result of the agency’s rapid growth and expansion. The agency recently hired Creative Director Alejandro Barreras, Executive Marketing & Research Director Cristina Alvarez, and Executive Media Director Edith Nardo.

Our Spring 2011 national online multicultural consumer data shows that Latinos and other emerging minorities are not only leading in online presence with blogs and websites, but also in their use of gadgets that reflect the future of communications. By Felipe Korzenny, Ph.D.

By some key measures, Americans are ready to accept games into some of the most important areas of their lives. In a new study by Saatchi & Saatchi S entitled “Engagement Unleashed: Gamification for Business, Brands and Loyalty,” 55% of Americans said they were interested in working for a company that uses gamification to increase productivity. VIEW REPORT HERE

The release of the 2010 Census has re-ignited the debate about which language is best for reaching US Hispanics. With US born Hispanics now outnumbering foreign born Hispanics, the voices of proponents of using English are growing louder. Where do I stand in this debate, well it’s quite simple: Figure out the language preference of your target audience and use that language, be it English or Spanish.

When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, I came up with 5 reasons for using Spanish to reach online Hispanics.

by Lee Vann / Captura Group Available on HispanicCMO.com, HispaincPRpro.com and HispanicAccountPlanner.com