Agency

As networks wrap up their yearly upfront ad sales, there has been no shortage of pontifications about how well (or not) online advertising fared in this year’s negotiations. Media companies are in a race to boost revenue from their online offerings. They know the audiences are there, but are unable to fully monetize their online inventory without the right metrics to prove its value in reaching their clients’ specific targets, relative to TV. On the other side of the fence, TV advertisers know their customers are online. But they don’t have enough evidence that their online media buys are reaching their desired audience well enough to justify allocating more of their ad dollars to the medium.

Total advertising expenditures in the first quarter of 2011 increased 4.4 percent from a year ago and finished the period at $32.5 billion, according to data released by Kantar Media. Although first quarter performance fell below 2010 levels, the ad market has now achieved five consecutive quarters of year-over-year growth.

The 2010 U.S. Census counted 3.7 million Hispanics living in Puerto Rico, a territory of the United States. This was down from 3.8 million in 2000. DOWNLOAD Report Here.

Advertising spending around the world is projected to increase 3.9% this year to more than $494 billion, eMarketer estimates.

Managed health care provider Health Net, Inc. has chosen Acento Advertising to lead the national marketing efforts of its Commercial Health Plan Division.

Broadcasting & Cable and Multichannel News announced that the 2011 recipient of their Award for Achievement in Hispanic Television is Monica Gadsby, CEO, U.S. Multicultural & Latin America, Starcom MediaVest Group. The award will be presented at the Hispanic Television Summit, on Tuesday, September 20, 2011 at the Marriot Marquis New York Hotel.

John Leguizamo, the comedian and actor who will serve as ambassador to the upcoming Puerto Rican Day Parade in New York, got a surprise scolding from his father on Friday.

“Stop telling people you are Puerto Rican” was essentially the message from Alberto Leguizamo in an interview with the El Diario newspaper in New York. To read more CLICK above on El Blog above

The ANA (Association of National Advertisers) is now accepting entries for its 11th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing superior multicultural advertising and marketing campaigns.

Len Dugow, President & Chief Creative Officer of acclaimed advertising agency LGD Communications announces the opening of LGD Latino, a new division focused on expanding the agency’s established expertise in hospitality, tourism and real estate advertising into Latino markets.

impreMedia announced the results of a current tracking poll that reinforced that immigration and related issues continue to be a top concern for Latinos. The current results are part three of a series of six national polls among Latino registered voters conducted by impreMedia and Latino Decisions.

While children under age 10 still spend most of their media time watching television, they are increasingly being exposed to and growing more savvy at using a variety of digital channels. Kids are focused more on computers and mobile devices, engaging in an assortment of activities ranging from playing games and watching videos to social networking.

Coral Gables based VSBrooks Advertising Co-Founders/Managing Partners Diana Brooks and Vivian Santos announced that they have added three seasoned employees to their team as a result of the agency’s rapid growth and expansion. The agency recently hired Creative Director Alejandro Barreras, Executive Marketing & Research Director Cristina Alvarez, and Executive Media Director Edith Nardo.

Our Spring 2011 national online multicultural consumer data shows that Latinos and other emerging minorities are not only leading in online presence with blogs and websites, but also in their use of gadgets that reflect the future of communications. By Felipe Korzenny, Ph.D.