Agency

When I was growing up in Mexico City my father and mother always told me not to keep the faucet running because wasting water was bad. Then they told me not to throw things away because some day I can reuse them. I saved cans, jars, bottles, bags, and was very careful not to leave the faucet running while washing dishes or shaving. And, of course, you would not dream of leaving the lights on when nobody was in a room. That was such a waste of electricity. By Felipe Korzenny, Ph.D.

Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40 percent.

Veteran account planner and previously with Miami based Concept Cafe, Marco Vega has joined New York based The Vidal Partnership as a Partner to lead the Insights teams for account planning and account management.

NBC Universal-owned Telemundo and mun2 have teamed up with Western Union to offer Hispanic consumers in the U.S. two new co-branded Western Union, Telemundo and mun2 general purpose reloadable MasterCard prepaid cards.

Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund’s promotional campaigns.

National Latino Broadcasting, LLC. (NLB) announced that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio.

Latino media and marketing experts, the New Generation Latino Consortiumand Motivo Insights have partnered to create the Máximo Report, the most comprehensive New Generation Latino study. The study uniquely combines both quantitative and qualitative methodologies to deliver unprecedented in-depth access to 14-34 year old Latinos, with a focus on both U.S. and foreign-borns that have lived in the U.S. for 15 years or more.

With 50 percent of new marketing leaders hired to fix broken marketing organizations, how are these new corporate change agents going about the difficult and complex process of transforming global teams for maximum output and effectiveness? DOWNLOAD REPORT HERE

What marketing tactics help products achieve continued growth in their second year post-launch? A new Knowledge Networks analysis found that OTC (over-the-counter) products that received more in-store merchandising support were more likely to succeed in Year 2.