1993 was a big year. The Mosaic Internet Web browser was launched, NAFTA was signed, Seinfeld won an Emmy for Outstanding Comedy Series and the high school class of 2011 was born. Nielsen congratulates the class of 2011 and takes look at today’s American teen, raised in an age dominated by media choices like never before—from the Internet to cable channels to web connected devices galore.
Agency
According to the 2011 Máximo Report …
Word-of-mouth is a vital tool that New Generation Latinos use to discover new brands and products. Factor in their intense social media consumption, and it’s no wonder the majority of them have learned of a new brand or product via social media.
Batanga, Inc. acquires Adfunky and I-Network.
Batanga, Inc. announced the acquisition of two of the leading Latin American online media companies, Adfunky and I-Network.
Lessons from the Alphas
Those who know me well know that I enjoy celebrating the interaction of cultures. So last night was a remarkable one and it was all due to the nation’s oldest black fraternity, Alpha Phi Alpha. Published by Manny Gonzalez To read CLICK above on El Blog
100 Leading Companies measured on Actual vs. Perceived Sustainability Efforts.
Brandlogic released the inaugural version of the “Sustainability Leadership Report: Measuring Perception vs. Reality.” This report, Brandlogic’s latest contribution to ideas that drive performance, is a quantitative analysis of actual vs. perceived performance around environmental, social and governance (ESG) factors for 100 leading companies. Report available on HispanicCMO.com and HispanicPRpro.com
Little change seen in Americans’ Spending.
Americans continue to describe the economy as bad and their reported action regarding larger purchases and non-essential spending supports this perspective. A recent Harris Poll on planned spending and saving shows that little has changed for Americans since January when these questions were last asked, and, in many cases not much has changed since late 2009, at the height of the financial crisis.
Kre8 Resultados launches.
Media agency Kre8 Media Inc. announced the formation of Kre8 Resultados, a full-service division specializing in direct-response marketing to the burgeoning Hispanic population.
An Ice-Cold Coke melts an Ice-Cold Heart in new Soccer Ad.
Hispanic soccer fans saw Buscando Coca-Cola, the new ad by Coca-Cola which debuted June 5, 2011, during the broadcast of the 2011 CONCACAF Gold Cup on Univision.
Over-the Air TV Homes now include 46 M Consumers.
According to new research by Knowledge Networks, the number of Americans now relying exclusively on over-the-air (OTA) television broadcasting in their home increased to almost 46 million, up from 42 million just a year ago. The recently completed survey also found that the demographics of broadcast-only households skew towards younger adults, minorities and lower-income families.
Hennessy commemorates Father’s Day.
In advance of Father’s Day on Sunday, June 19th, Hennessy will have special Spanish-language point of sale displays at select retail accounts in seven U.S. markets.
Arias of Draftfcb Chicago winner of YouTube Good Works Cannes Lions.
One of our senior copywriters on the Draftfcb Chicago multicultural team, Alonso Arias, was selected as one of the five GLOBAL winners of the YouTube Good Works Cannes Lions contest! This 48 hour contest gave creatives between 18 and 28 the chance to win a free trip to Cannes to compete in the Young Lions Film Competition as part of “Team YouTube.” Their challenge was to create a video that drives people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. View YouTube video HERE.
