Agency

Moms are more often the marketing target, with their traditional status as household decision-makers, but modern men are playing a greater role in family life these days and should not be ignored.

McCann Worldgroup released the findings of The Truth about Youth, a quantitative study of 7000 16-30 year olds conducted in April 2011 across 7 markets – UK, USA, Spain, China, India, Brazil and Mexico which was then confirmed qualitatively in 17 markets globally. The study examined the motivations of young people around the world and sought to uncover what makes them different from every generation that has come before.

Digitas, a global integrated brand agency, announced key trends from proprietary research — “Affluence in America: The New Consumer Landscape,” — developed in partnership with Ipsos Mendelsohn.

New Generation Latinos are blending together aspects of different cultures to fuel the growth of the “Urban Latino” movement. They organically mix traditional Latino values with those of today’s hip-hop influenced urban culture to create new urban Latino expressions. This makes for a more dynamic and complex New Generation Latino consumer.

Edelman released findings from its fifth annual Value, Engagement and Trust in the Era of Social Entertainment(1) survey. The 2011 study shows that the value consumers are getting from the entertainment industry has fallen by 68 percent(2) in all areas, and only 17 percent of all respondents feel that entertainment sources(3) today provide “very good” or “excellent” value. Social networking sites, which the majority of respondents believe are a form of entertainment, have remained stable with 31 percent of consumers in the U.K. and 37 percent in the U.S. saying they provide “very good” or “excellent” value.

A new study confirms that Hispanics make less—in some cases, much less—than their White and Asian counterparts, no matter what their undergraduate major. Even in one of the highest-paying majors for Hispanics, Chemical Engineering, Hispanics make $36,000 less than their White counterparts.

The culture of beauty pageants is one of those Latino passion points that brings us together regardless of country of origin. After all, if you’ve followed Miss Universe in the last few years, it is no surprise that Latinas are known to take the lead as finalists and winners for the most prestigious pageant in the world! So, today’s key insight is around the influence that pageants represent for Latinos. Similar to the passion and country-pride that soccer evokes and the drama that draws Latinos to novelas, pageants bring people together to celebrate and cheer for their favorite contestant, paralleled with the chisme and drama of las reinas (the beauty queens) on their journey to win the crown. By Liliana Gil, Host Moments2CultuRise and XL Alliance Managing Partner To read more and view video – available on HispanicCMO.com

The US Census Bureau will host a live UStream event on Tuesday, May 31 at 2 PM EDT. Census Bureau statisticians will discuss new details on the Hispanic population in the United States, as outlined in the newly released 2010 Census Brief. VIEW WEBINAR INFO HERE.

Global consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to the latest data from The Nielsen Company. DOWNLOAD REPORT HERE>