The U.S. recession affects today’s consumers, regardless of race or ethnicity. However, many New Generation Latinos feel they are better equipped to deal with today’s recession compared to Caucasians. This is mostly due to culturally based realities that give NGLs a slightly different perspective on finances.
Agency
Obama finds another wise Latina
It’s clear that President Obama never needed the 2010 Census to teach him about Latinos. By Manny Gonzalez. Available above on El Blog
Polar Beer names ALMA as its AOR.
Polar Trading has selected Coconut Grove, FL based Alma as the AOR to manage the Polar Beer brand in the U.S. Hispanic market.
ORCI launches new Honda Civic campaign based on Customization & Technology.
A Civic for all of us no matter how unique we are. That’s the message Orcí advertising humorously conveys in a new Spanish-language television campaign airing June 1st for the all-new 2012 Civic from American Honda Motor Company, Inc. Orcí is the automaker’s US Hispanic agency of record.
Univision Local Media President Peter Walker Out.
According to Radio Ink Online, Walker’s last day will be this Friday. He’s been at his job for less than one year and recently promoted Jose Valle to replace Gary Stone who retired.
Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.
Data is a marketer’s best friend—it empowers your business to reevaluate strategies and shift resources to effective marketing channels.Available on HispanicCMO.com
Mobile Marketing rising, Social Media Marketing needs Help.
IBM announced that mobile marketing is on the rise but social media marketing expectations have tempered, according to results from its global survey of marketers, titled “The State of Marketing 2011.” The sample, conducted by Unica, covered nearly 300 online and direct marketers across a wide range of industries, geographies, and company sizes. Available for DOPWNLOAD at HispanicCMO.com
2010 Census shows Nation’s Hispanic Population grew 4X faster than U.S. Population
The U.S. Census Bureau released a 2010 Census brief on the nation’s Hispanic population, which shows the Hispanic population increased by 15.2 million between 2000 and 2010 and accounted for more than half of the total U.S. population increase of 27.3 million. Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation’s 9.7 percent growth rate.
U.S. Hispanic Country of Origin Counts for Nation – – Top 30 Metropolitan Areas.
Hispanics of Mexican, Puerto Rican, and Cuban origin or descent remain the nation’s three largest Hispanic country-of-origin groups, according to the 2010 U.S. Census. However, while the relative position of these three groups has remained unchanged since 2000, the next four Hispanic sub-groups grew faster during the decade. DOWNLOAD REPORT HERE.
Soccer Fans take ‘Control’ with Sprint.
Sprint, the official sponsor of the 2011 CONCACAF Gold Cup tournament, launched an integrated campaign “Control” that offers soccer fans total access to the game they love.
Companies Integrating Marketing Efforts – – Questioning Effectiveness.
From Facebook to the phone book to ebooks, companies hardly lack available marketing channels.
But as companies disseminate budget and resources across multiple ad formats and channels, it becomes paramount for internal stakeholders to integrate messaging, programs and ad measurement to ensure a concentrated brand experience across mediums.
Men make Purchasing Decisions too.
Moms are more often the marketing target, with their traditional status as household decision-makers, but modern men are playing a greater role in family life these days and should not be ignored.
