Porter Novelli released the latest issue of its popular Amplify report, “Census: It’s All in the Numbers,” which explores the dramatically increased buying power and influence of the Hispanic market in the U.S., as made clear by the recently released U.S. Census figures. DOWNLOAD REPORT HERE.
Agency
Traditional Media ad spending Plateaus
After plunging by 18.5% in 2009, ad spending on traditional media is on a slow rebound. eMarketer estimates spending was up 2.1% in 2010, to $127.2 billion.
Dissecting Diversity: Understanding the Ethnic Consumer
From what people watch to what they buy, behavior across ethnic groups in the U.S. is as diverse as the groups themselves. A closer look at the multicultural landscape by The Nielsen Company reveals how consumers utilize the same resources differently.
The best show this week at the 2011 Upfronts was La Barberia.
That’s right a play called La Barberia was the platform that offered more marketing insights ‘Insights de La Tribu’ than all the 2011 TV Upfront events combined. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Emerging Minorities, concern for the Environment, and what Marketers Can Do
When I was growing up in Mexico City my father and mother always told me not to keep the faucet running because wasting water was bad. Then they told me not to throw things away because some day I can reuse them. I saved cans, jars, bottles, bags, and was very careful not to leave the faucet running while washing dishes or shaving. And, of course, you would not dream of leaving the lights on when nobody was in a room. That was such a waste of electricity. By Felipe Korzenny, Ph.D.
The BrandZ Top 100 Most Valuable Global Brands.
Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40 percent.
Vega joins The Vidal Partnership to lead Insights Teams.
Veteran account planner and previously with Miami based Concept Cafe, Marco Vega has joined New York based The Vidal Partnership as a Partner to lead the Insights teams for account planning and account management.
Telemundo, mun2 and Western Union to offer co-branded MasterCard Prepaid Cards.
NBC Universal-owned Telemundo and mun2 have teamed up with Western Union to offer Hispanic consumers in the U.S. two new co-branded Western Union, Telemundo and mun2 general purpose reloadable MasterCard prepaid cards.
Hispanic Scholarship Fund partners with Mercury Mambo as its Promotional Agency.
Mercury Mambo, a Hispanic experiential marketing, sales promotion, and branding agency in Austin, TX has been selected as the Hispanic partner agency for the Hispanic Scholarship Fund’s promotional campaigns.
Cristina joins NLB to launch Cristina Channel on SiriusXM Radio.
National Latino Broadcasting, LLC. (NLB) announced that it has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio.
