Agency

Sensis completed a research project resulting in the development of personas depicting archetypical Hispanic Internet users. DOWNLOAD REPORT HERE.

Caretakers. Breadwinners. Couponers. Social networkers. Decision makers. Roughly 34 percent of American households are home to kids under 18, and modern moms wear many hats and play many roles. In honor of Mother’s Day, The Nielsen Company has taken a look at the “modern mom.” What’s she watching? Where does she spend her time and money online? What are her primary interests?

Boost Mobile recently unveiled the next phase of Sin Abusos – “Leaving Abuses”, the third installment in a series broadcast commercials evolving from its highly successful 2009 “Sin Abusos” (Without Abuses) Spanish-language advertising campaign.

McCormick is taking their passion for flavor to the Latino market with the launch of a major new marketing campaign, the largest effort to date.

Lopez Negrete Communications, Inc. has named Alex Falcone to direct the agency’s Customer Relationship Marketing (CRM), Customer Experience Management (CEM), and Direct Marketing (DM) unit.

CafeMom announced its plans to launch a web destination catering to Hispanic moms in the coming months, to be co-founded by Lucia Ballas-Traynor, the just-departed publisher of PEOPLE en Español.

The AOL Huffington Post Media Group made three key announcements regarding its multicultural strategy: Sheila C. Johnson will serve as Strategic Advisor for Multicultural and African-American Initiatives; Derek Murphy has been named General Manager, Multicultural; and Patch, the network of over 800 hyperlocal news and information sites dedicated to comprehensive, community-specific coverage, will launch “Patch Latino” to serve communities with large Latino populations.

You’ve probably read the headlines: “New census milestone: Hispanics reach 50 million”; “U.S. Hispanic population tops 50 million” and one of our favorites “Los USA — Latino Populations Grow Faster with Wider Spread.” The U.S. Census numbers have confirmed that the Hispanic population has reached an important milestone, the 50 million mark. We are waking up to a new reality, a new face of America. The New American Reality video speaks to the unique experience of being Latino in America today. To view video available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com.

The growing presence of the Latino population in the U.S. continues to challenge the ability of organizations in selecting the best linguistic strategy when communicating with Latinos. Commonly used self-reported measures of language behavior have limitations that may lead to unexpected outcomes when used in decisions regarding Latinos. This paper is designed to help organizations – academic, public agencies, and research practitioners — improve their understanding of Latino language behavior as one avenue for enhancing the response of Latinos to their communications. DOWNLOAD REPORT HERE.

Budweiser and Major League Soccer (MLS) is offering amateur players the chance to live their soccer dreams in the Budweiser Cup. Teams will compete in six-a-side matches throughout Southern California, Arizona, and Las Vegas for a once-in-a-lifetime trip to Argentina to play against winning squads from around the world.

The Nielsen Company announced the 2012 Advance/Preliminary TV Household Universe Estimate (UE) is 114.7 million, down from 115.9 million in 2011. Marking the first integration of the 2010 Census counts, the 2012 UEs reflect an aging population, as Baby Boomers increasingly shift out of the 35-49 demographic, as well as greater ethnic diversity.