Burger King has decided to split from their ad agency Crispin Porter & Bogusky.
Agency
Annabelle Candy Company looks to California Latinos for Continued Growth.
Annabelle Candy Company, makers of the beloved Rocky Road, BIG HUNK, Abba-Zaba, LOOK, and U-NO candy bars is marking its 60 years of business and 25 years of distribution in the Mexican market with a new sales initiative to reach Mexican and Mexican American communities in the U.S.
AT&T to acquire T-Mobile USA.
AT&T Inc. and Deutsche Telekom AG announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion.
Multicultural Marketing Communication.
Though it is important to note the growth of the multicultural markets in the U.S. as well as the overall marketing mix in relation to different cultures, it is the exploration of the influence cultures have on marketing and advertising that really brings to surface the urgent necessity of taking a multicultural approach to marketing in today’s world.
The Influence of Culture on Marketing & Advertising to Multicultural Consumers – A Review.
In the third chapter of her book “Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives”, Barbara Mueller looks at culture’s influence in marketing to the multicultural consumer. She underscored the fact that culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.
Tecate launches new bilingual campaign.
Tecate launched a new advertising campaign that celebrates the bold character of Hispanic men through a series of humorous spots showcasing how ingenuity, valor and determination can get them out of compromising situations. Created by KBS+P’s Ramona, Tecate’s advertising AOR, “Celebration” is an integrated program that marks a turn-key moment for the brand, showing a clear evolution of Tecate’s marketing strategy in the United States.
Latin America’s Internet pop grows 15%.
comScore, Inc. released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop.
U.S. Advertising Expenditures Increased 6.5 % In 2010
Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
