Agency

Real-time bidding is still a relatively young method for buying online advertising, but advertisers are getting into the game much faster than publishers, who risk falling behind and losing ad dollars.

After a packed house at the Best Buy Theatre in New York on Sunday April 3rd, the Latin Billboard en Concierto with pop/rock Mexican sensation CAMILA made history! Beyond a great show, the event demonstrated the power of true branded entertainment in action. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL Available at HispanicCMO.com

Follow the Hispanicize Social Media buzz to find out… By Christy Clavijo Kish/ PRNewswire

Bromley Communications was recently selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.

NBCUniversal’s Integrated Strategic Marketing group announced the launch of “Hispanics at NBCU,” a company-wide initiative aimed at connecting both consumers and marketers with the fastest growing population segment in the United States.

Communispace and Starcom MediaVest Group (SMG) Multicultural announced an exciting new partnership with the launch of a joint consumer insight community focusing on the Hispanic multicultural market. As part of the partnership, Communispace and SMG Multicultural division will use the community to provide respective clients with rich insights into the largest growing U.S Population to transform Hispanic marketing strategies.

The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.

By Chiqui Cartegana

Next week’s NGLC conference promises to elevate the conversation

The Census reported data on the last eight remaining states at the end of March. And although the data that has already been released over the past several months has garnered plenty of media coverage, the real story on the impact of the 2010 Census has yet to come.

Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.

The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. DOWNLOAD SUMMARY HERE

Experian Marketing Services announced the release of the 2011 Digital Marketer Benchmark and Trend Report. Now in its third year, the report is a go-to resource for the insights marketing executives need to stay in front of consumer trends. DOWNLOAD REPORT HERE

After a national review Interpublic Group of Cos.’ McCann Worldgroup retained the $200 Million plus US Army Account. Costa Mesa based Casanova Pendrill also retained the Hispanic portion of the account.

How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.