Marketers are still under significant pressure to reduce expenditures as the nation slowly emerges from the Recession. However, their overall outlook has improved substantially since 2008.
Agency
Majority of Marketers & Agencies plan to increase Digital Video Advertising Spend.
The study, released by the Interactive Advertising Bureau (IAB) and conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their Digital Video Advertising (DVA), with a 22% growth predicted in the next 12 months. DOWNLOAD SUMMARY HERE
2011 Digital Marketer Benchmark & Trend Report
Experian Marketing Services announced the release of the 2011 Digital Marketer Benchmark and Trend Report. Now in its third year, the report is a go-to resource for the insights marketing executives need to stay in front of consumer trends. DOWNLOAD REPORT HERE
Casanova Pendrill retains US Army Hispanic responsibilities.
After a national review Interpublic Group of Cos.’ McCann Worldgroup retained the $200 Million plus US Army Account. Costa Mesa based Casanova Pendrill also retained the Hispanic portion of the account.
Who Watches What (and How Much)? U.S. TV Trends by Ethnicity.
How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.
Plasencia named ‘Outstanding CEO of the Yea’ by the Greater Miami Chamber of Commerce.
Jorge A. Plasencia, chairman and chief executive officer of Republica, a service advertising, branding and communications companies, was named “Outstanding CEO of the Year” by the Greater Miami Chamber of Commerce (GMCC) at its Top 100 Minority Business Awards Luncheon held last week.
Eduardo Caballero inducted into the American Advertising Federation Hall of Fame.
In this year’s class of inductees is the first Hispanic inductee, Eduardo Caballero.
Mobile vs. Social: The Status of Marketing Integration
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.
Is America Sick of Burgers?
America may be the hamburger capital of the world, but consumer opinion of non-burger restaurants is increasing while the brand equity of most burger joints remains flat according to the 2011 Harris Poll EquiTrend study.
TV Ad Spending largely unaffected by growth Online.
US spending on major media will continue its slow recovery from the recession this year, with dollars inching up by just 1%, eMarketer projects. Overall ad spending won’t reach 2007 levels again within the forecast period, but television is making a better-than-average comeback and will surpass 2007 spending levels by 2012.
BBMG announces New Consumer.
New multimedia study examines the marketplace’s most powerful segment; illustrates how they will revolutionize branding and drive green innovation. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
