The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.
Agency
Forget About Language, Let’s Talk About Getting Our ‘Fair Share’
By Chiqui Cartegana
Next week’s NGLC conference promises to elevate the conversation
The Census reported data on the last eight remaining states at the end of March. And although the data that has already been released over the past several months has garnered plenty of media coverage, the real story on the impact of the 2010 Census has yet to come.
Casanova Pendrill retains US Army Hispanic responsibilities.
After a national review Interpublic Group of Cos.’ McCann Worldgroup retained the $200 Million plus US Army Account. Costa Mesa based Casanova Pendrill also retained the Hispanic portion of the account.
Who Watches What (and How Much)? U.S. TV Trends by Ethnicity.
How and what Americans watch on TV varies to some degree based on their ethnicity according to a Nielsen report of TV viewing and usage trends in 2010.
Plasencia named ‘Outstanding CEO of the Yea’ by the Greater Miami Chamber of Commerce.
Jorge A. Plasencia, chairman and chief executive officer of Republica, a service advertising, branding and communications companies, was named “Outstanding CEO of the Year” by the Greater Miami Chamber of Commerce (GMCC) at its Top 100 Minority Business Awards Luncheon held last week.
Mobile vs. Social: The Status of Marketing Integration
Integration has been a buzzword for social media marketers for a while now. As efforts—and budgets—in social media evolve from experimentation toward more serious campaigns, questions of how well social is fitting into the marketing mix abound, and true integration can seem distant.
Eduardo Caballero inducted into the American Advertising Federation Hall of Fame.
In this year’s class of inductees is the first Hispanic inductee, Eduardo Caballero.
BBMG announces New Consumer.
New multimedia study examines the marketplace’s most powerful segment; illustrates how they will revolutionize branding and drive green innovation. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Is America Sick of Burgers?
America may be the hamburger capital of the world, but consumer opinion of non-burger restaurants is increasing while the brand equity of most burger joints remains flat according to the 2011 Harris Poll EquiTrend study.
TV Ad Spending largely unaffected by growth Online.
US spending on major media will continue its slow recovery from the recession this year, with dollars inching up by just 1%, eMarketer projects. Overall ad spending won’t reach 2007 levels again within the forecast period, but television is making a better-than-average comeback and will surpass 2007 spending levels by 2012.
The Future of Multicultural Marketing in America
The changing US population continues to influence marketing practice; a multicultural approach is no longer a choice for companies, it is now essential for success. While there has been a movement towards a more multicultural focus in many major companies across America, the phenomenon can still be considered to be relatively new. There is no question that this will become a major part of the local marketing landscape, one adopted by all businesses not just large national and multinational corporations but there is a great deal to be learned before the practice of multicultural marketing moves to where it needs to be. By Neleen Leslie / Student – Florida State University
The Third Annual CMO’s Agenda
The CMO’s Agenda is an annual body of work produced by CMG Partners that gauges, probes and shares with the marketing community insights we have gathered through in-depth, one-on-one conversations with marketing leaders. The premise behind the research is simple: explore the most pressing issues that are on the minds of lead marketers. Available at HispanicCMO.com ans HispanicAccountPlanner.com
