In the past two decades, two phenomena changed the face of marketing: multicultural marketing and new media. Multicultural marketing has changed the way marketers define who the consumer is, and new media has increased the possible ways to reach the consumer. Both have broadened the possibilities of marketing. Sully Moreno / Student – Florida State University
Agency
Different strategies required to reach the 1.8M Latinos in Dallas/Ft. Worth.
The Census Bureau recently confirmed that 1.8 million Latinos currently reside in the Dallas/Ft.Worth metro area with an aggregate household income of $23 billion. Reaching these Latinos, however, is not as simple as most marketers think since Latinos are comprised of two distinct segments that differ sharply in terms of their language preferences, media usage, and shopping preferences. Not knowing these differences can mean the difference between a campaign’s success or failure.
It’s Official: The Hispanic Century is Here.
The Hispanic population of the U.S. officially crossed the milestone of 50 million persons in late 2009. The country’s population grew between 2000 and 2010 by 27,323,632 and Hispanics by 15,171,776, accounting for 56 percent of overall growth. EthniFacts, a research consultancy in Austin, has produced a brief White Paper of the major findings and implications of this dramatic growth of the Hispanic population. DOWNLOAD WHITEPAPER HERE.
US Hispanics: Opportunities and challenges of a market in full development.
Without a doubt, a great deal of the focus of the SES event currently taking place in New York is on the Hispanic market. And with good reason: Hispanics in the United States are increasingly connected, perform more and more searches and shop more on the web. By Mark Lopez, Head of the US Hispanic Audience, Google
Cricket calls on Alma DDB.
According to industry insiders, Cricket Communications has assigned Hispanic advertising responsibilities to Coconut Grove based Alma DDB.
Sarachek Blacker joins Terra USA as Chief Revenue Officer/VP Sales.
Terra USA announced the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales.
Western Union consumers sing, shout-out and send ‘Love in Any Language’.
The Western Union Company has teamed up with Latin Grammy-award winning recording artist Daddy Yankee today in New York City to launch “Love in Any Language,” a national campaign designed to help consumers express their love to mothers, family, friends and loved ones.
