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The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.

Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.

Roslow Research Group announced that Samuel Roslow has joined the company as Director of Account Services.

The U.S. Census Bureau released today the second in a series of 2010 Census briefs, Overview of Race and Hispanic Origin: 2010, which looks at our nation’s changing racial and ethnic diversity and provides a snapshot of the racial and Hispanic origin composition of the United States.

Dallas-based Hispanic advertising agency, iNSPIRE!, launched the first installment of Latinos Are One (LR1).

Comcast Corporation/NBCUniversal announced it has created a Joint External Diversity Advisory Council to advise the senior executive teams at Comcast and NBCUniversal as the company takes steps to become an industry leader in diversity.

The Federal Communications Commission’s Enforcement Bureau released an Enforcement Advisory to alert commercial television and radio broadcasters to an important new requirement to certify that their advertising sales contracts contain nondiscrimination clauses and do not discriminate on the basis of race or ethnicity.

OK, so I digress. I’m listening to “Vogue” as I write this.

Everything I know about marketing I learned from the Material Girl.

After last week’s HUGE news that regular regular Pepsi had lost its #2 position to Diet Coke, I thought wow, the Virgin Girl had finally gotten her revenge. For those of you who had fallen asleep, Pepsi dumped Madonna in 1989 after it felt the heat from religious groups for sponsoring Madonna’s “Like a Prayer” song.

by Manny Gonzalez

To read more CLICK above on El Blog

Puerto Rico’s unprecedented decline in population over the past decade will have a lasting impact on the island’s economy and is highlighting concerns over its long-term sustainability.

For most marketers introducing the concept of generation, acculturation, language and countries of origin, simply become yet one more reason to “avoid” trying to understand the Latino segment. However, the times when one media buy and general market spot translation could keep the business running are over. Why? Because, as with most things in life, everything around us is constantly evolving. By Liliana Gil, Host of Moments2CultuRise and Cultural Intelligence™ Expert, XL

Available at HispanicCMO.com

Though it is important to note the growth of the multicultural markets in the U.S. as well as the overall marketing mix in relation to different cultures, it is the exploration of the influence cultures have on marketing and advertising that really brings to surface the urgent necessity of taking a multicultural approach to marketing in today’s world.

In the third chapter of her book “Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives”, Barbara Mueller looks at culture’s influence in marketing to the multicultural consumer. She underscored the fact that culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.

For all those who doubted about who was in charge at Univision after the extension of the Program License Agreement (PLA) last year, the answer should now be crystal clear. While Haim Saban may hold the title of Chairman, Emilio Azcarraga Jean holds the title of Golden Ruler, as in he who holds the gold rules. The gold in this case was the PLA which Broadcast Media Partners BMP (the consortium that owns Univision) wanted desperately to extend beyond 2017. But Emilio was not about to give that extension without first extracting a few demands. Joe Uva’s position was one only of them. So let’s go back in time, and put the story-line into context. BY JOSE CANCELA