The CMO’s Agenda is an annual body of work produced by CMG Partners that gauges, probes and shares with the marketing community insights we have gathered through in-depth, one-on-one conversations with marketing leaders. The premise behind the research is simple: explore the most pressing issues that are on the minds of lead marketers. Available at HispanicCMO.com ans HispanicAccountPlanner.com
Agency
Organizational Leadership and Branding: A Critical Relationship
We have come to realize, in the past few decades that brands have without doubt become the most phenomenal wealth-creation properties in the contemporary business context on a global scale. Branding as a concept therefore has had more premium being placed on it in this critically challenged economic period, a situation which has seen it ascend up the value-chain of business. Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
Cricket calls on Alma DDB.
According to industry insiders, Cricket Communications has assigned Hispanic advertising responsibilities to Coconut Grove based Alma DDB.
US Hispanics: Opportunities and challenges of a market in full development.
Without a doubt, a great deal of the focus of the SES event currently taking place in New York is on the Hispanic market. And with good reason: Hispanics in the United States are increasingly connected, perform more and more searches and shop more on the web. By Mark Lopez, Head of the US Hispanic Audience, Google
It’s Official: The Hispanic Century is Here.
The Hispanic population of the U.S. officially crossed the milestone of 50 million persons in late 2009. The country’s population grew between 2000 and 2010 by 27,323,632 and Hispanics by 15,171,776, accounting for 56 percent of overall growth. EthniFacts, a research consultancy in Austin, has produced a brief White Paper of the major findings and implications of this dramatic growth of the Hispanic population. DOWNLOAD WHITEPAPER HERE.
Sarachek Blacker joins Terra USA as Chief Revenue Officer/VP Sales.
Terra USA announced the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales.
Western Union consumers sing, shout-out and send ‘Love in Any Language’.
The Western Union Company has teamed up with Latin Grammy-award winning recording artist Daddy Yankee today in New York City to launch “Love in Any Language,” a national campaign designed to help consumers express their love to mothers, family, friends and loved ones.
Hispanics Account for more than half of Nation’s Growth in Past Decade
The 2010 Census counted 50.5 million Hispanics in the United States, making up 16.3% of the total population. The nation’s Latino population, which was 35.3 million in 2000, grew 43% over the decade. The Hispanic population also accounted for most of the nation’s growth—56%—from 2000 to 2010.
Global cities of the future: An interactive map.
Explore the cities and emerging urban clusters that will drive dramatic growth and demographic changes over the next generation.
Sam Roslow joins RRG as Director of Account Services.
Roslow Research Group announced that Samuel Roslow has joined the company as Director of Account Services.
McDonald’s and iNSPIRE! launched web series featuring young Latino musicians.
Dallas-based Hispanic advertising agency, iNSPIRE!, launched the first installment of Latinos Are One (LR1).
