For all those who doubted about who was in charge at Univision after the extension of the Program License Agreement (PLA) last year, the answer should now be crystal clear. While Haim Saban may hold the title of Chairman, Emilio Azcarraga Jean holds the title of Golden Ruler, as in he who holds the gold rules. The gold in this case was the PLA which Broadcast Media Partners BMP (the consortium that owns Univision) wanted desperately to extend beyond 2017. But Emilio was not about to give that extension without first extracting a few demands. Joe Uva’s position was one only of them. So let’s go back in time, and put the story-line into context. BY JOSE CANCELA
Agency
Annabelle Candy Company looks to California Latinos for Continued Growth.
Annabelle Candy Company, makers of the beloved Rocky Road, BIG HUNK, Abba-Zaba, LOOK, and U-NO candy bars is marking its 60 years of business and 25 years of distribution in the Mexican market with a new sales initiative to reach Mexican and Mexican American communities in the U.S.
AT&T to acquire T-Mobile USA.
AT&T Inc. and Deutsche Telekom AG announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion.
Burger King looking for new ad agency.
Burger King has decided to split from their ad agency Crispin Porter & Bogusky.
Latin America’s Internet pop grows 15%.
comScore, Inc. released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop.
Tecate launches new bilingual campaign.
Tecate launched a new advertising campaign that celebrates the bold character of Hispanic men through a series of humorous spots showcasing how ingenuity, valor and determination can get them out of compromising situations. Created by KBS+P’s Ramona, Tecate’s advertising AOR, “Celebration” is an integrated program that marks a turn-key moment for the brand, showing a clear evolution of Tecate’s marketing strategy in the United States.
U.S. Advertising Expenditures Increased 6.5 % In 2010
Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
