Annabelle Candy Company, makers of the beloved Rocky Road, BIG HUNK, Abba-Zaba, LOOK, and U-NO candy bars is marking its 60 years of business and 25 years of distribution in the Mexican market with a new sales initiative to reach Mexican and Mexican American communities in the U.S.
Agency
AT&T to acquire T-Mobile USA.
AT&T Inc. and Deutsche Telekom AG announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion.
Burger King looking for new ad agency.
Burger King has decided to split from their ad agency Crispin Porter & Bogusky.
Latin America’s Internet pop grows 15%.
comScore, Inc. released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop.
Tecate launches new bilingual campaign.
Tecate launched a new advertising campaign that celebrates the bold character of Hispanic men through a series of humorous spots showcasing how ingenuity, valor and determination can get them out of compromising situations. Created by KBS+P’s Ramona, Tecate’s advertising AOR, “Celebration” is an integrated program that marks a turn-key moment for the brand, showing a clear evolution of Tecate’s marketing strategy in the United States.
U.S. Advertising Expenditures Increased 6.5 % In 2010
Total advertising expenditures increased 6.5 percent in 2010 and finished the year at $131.1 billion, according to data released by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2010 was up 7.0 percent versus last year, propelled by the long-tail of small advertisers outside the Top 1000.
No Evidence of Economic Uptick in reported Spending and Saving Behavior.
The last few months have produced some more cheerful economic news, with strong corporate profits, modest increases in consumer confidence and rising stock market indices. However a new Harris Poll finds no change in the steps that people are taking to save money and reduce their spending. Many people continue to economize, and there is no evidence of consumers’ spending behavior being more relaxed. The recession ended many months ago, but the psychological impact of the financial and housing crisis is still very strong.
