Marketing and advertising executives anticipate increased hiring activity in the second quarter of 2011, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Twelve percent of executives interviewed said they plan to add full-time staff in the next three months, and 3 percent expect reductions in personnel. The resulting net 9 percent increase in hiring activity is up 5 points from the first-quarter forecast.
Agency
Truth In Advertising?
When was the last time you stopped to question some of the fundamental truths in digital media? Have you ever challenged common industry practices that may simply be riding the path of least resistance rather than fulfilling strategic imperatives?
National Women & Girls HIV/AIDS Awareness Day.
In partnership with the Department of Health and Human Services’ Office on Women’s Health and the White House Council on Women and Girls (March 11, 2011), the White House Office of National AIDS Policy will convene a meeting in recognition of National Women and Girls HIV/AIDS Awareness Day that will bring together community groups, local health organizations, adolescent and teenage girls, national organizations and research experts to discuss the issue of HIV/AIDS and its impact on women, young women and girls.
AMTRAK continues ‘My Track to Success’.
Amtrak has refreshed and relaunched its popular Acela Express advertising campaign, “My Track to Success.” The print and online campaign features notable African Americans and Hispanics in business, community, stage and screen including The Apprentice: Season Four winner and entrepreneur, Dr. Randal Pinkett, Telemundo affiliate President Julissa Marenco, TheRoot.com Publisher Donna Byrd, Ballet Hispanico Director Eduardo Vilaro and Actor/Activist/Entrepreneur Lamman Rucker.
U.S. Consumers far more likely to Spread the Word about a Bad Experience than a Good One.
Consumers have sounded a clear warning to brands in COLLOQUY’s latest research into the word-of-mouth (WOM) sharing practices of U.S. households: Bad news travels fast. DOWNLOAD REPORT HERE.
FTC releases List of Top Consumer Complaints in 2010.
The Federal Trade Commission released the list of top consumer complaints received by the agency in 2010. DOWNLOAD REPORT HERE.
Bromley Communications named 2011 ARF David Ogilvy Award Finalist.
Bromley Communications, LLC was named a finalist in the ARF David Ogilvy Awards for its work with the Progresso soup brand in the Shopper Marketing category. The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers.
Santa Cruz Communications celebrates a decade of service.
Santa Cruz Communications that specializes in the Hispanic market with offices in Los Angeles and Miami, is celebrating its tenth anniversary and the healthy growth and high retention of clients while cementing its presence in both, the East and West coasts.
Hispanic Retail 360 Magazine launches.
Hispanic Retail 360 will be a stand-alone magazine polybagged with Convenience Store News, Progressive Grocer and The Gourmet Retailer magazines, reaching more than 20,000 C-suite executives and owners in convenience, grocery and specialty food and kitchenware retailing.
Clean Smelling House Makes the Grade.
Laptop computers and private tutors may top the list of strategies parents wish they could provide each of their children for success in the classroom. However, moms and dads that want their kids to earn high marks shouldn’t worry – a new study reveals that the key to academic success may just start with a mop, a bucket and bottle of Pine-Sol cleaner.
The Crisis of Faulty Marketing Paradigms.
A crisis is afoot in marketing, and many marketing and sales professionals don’t know it. The price of their ignorance could be significant. Their inability to effectively market, sell and render quality customer services to the Baby Boomers and older customers may significantly affect the bottom line. The spoils will go to those who perceive the crises, understand the changing behavior of the markets, and outsell and out-service their competitors. Clearly, at approximately 114 million strong, the older customer is today’s target population, and, more so, tomorrow’s.
Hoy launches New and Improved Website.
Hoy, the only Spanish-language daily Hispanic newspaper in Chicago with sister publications in Los Angeles, announced the launch of the enhanced version of its site, www.vivelohoy.com.
Transmedia Rising
Transmedia has been a buzz word for a while, but it’s rapidly rising up the radar: Content creators are increasingly seeking innovative ways to develop stories that arc over platforms, providing consumers with multiple entry points. Our trend report this month explores why transmedia is bubbling up right now, how it’s significant for brands and where it’s going.
Read and download report at HispanicCMO.com
Lovinger named Executive VP of Advertising Sales & Integrated Marketing at Telemundo
Telemundo Communications Group Inc. announced that Dan Lovinger has been named Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Communications Group. Lovinger will report to Jacqueline Hernández, Chief Operating Officer, Telemundo Communications Group.
