Agency

Laptop computers and private tutors may top the list of strategies parents wish they could provide each of their children for success in the classroom. However, moms and dads that want their kids to earn high marks shouldn’t worry – a new study reveals that the key to academic success may just start with a mop, a bucket and bottle of Pine-Sol cleaner.

A crisis is afoot in marketing, and many marketing and sales professionals don’t know it. The price of their ignorance could be significant. Their inability to effectively market, sell and render quality customer services to the Baby Boomers and older customers may significantly affect the bottom line. The spoils will go to those who perceive the crises, understand the changing behavior of the markets, and outsell and out-service their competitors. Clearly, at approximately 114 million strong, the older customer is today’s target population, and, more so, tomorrow’s.

Hoy, the only Spanish-language daily Hispanic newspaper in Chicago with sister publications in Los Angeles, announced the launch of the enhanced version of its site, www.vivelohoy.com.

Transmedia has been a buzz word for a while, but it’s rapidly rising up the radar: Content creators are increasingly seeking innovative ways to develop stories that arc over platforms, providing consumers with multiple entry points. Our trend report this month explores why transmedia is bubbling up right now, how it’s significant for brands and where it’s going.

Read and download report at HispanicCMO.com

Telemundo Communications Group Inc. announced that Dan Lovinger has been named Executive Vice President of Advertising Sales & Integrated Marketing for Telemundo Communications Group. Lovinger will report to Jacqueline Hernández, Chief Operating Officer, Telemundo Communications Group.

Lopez Negrete Communications, Inc. announces marketing initiatives for Maxwell House.

Given the recent economic slowdown in developed markets, the ‘value-conscious’ shopper is more visible across store aisles than every before.

Today’s teens have grown up with the internet, and their status as digital natives places them in the avant-garde of internet and technology use.

The former leaders of Anita Santiago Advertising and several associates from The Phelps Group have joined forces to create Phelps Total Market LLC (PTM), a new women- and minority-owned entity (WMBE and MBE) positioned to deliver comprehensive marketing communications that address ethnic groups as a growing majority of consumers of the general market.

Lopez Negrete Communications was deemed the winningest agency at the 49th Annual American Advertising Federation of Houston ADDY Awards show. Top awards included the Best of Show Award for Broadcast for its long-standing Bank of America client and the Special Judges’ Award for Outstanding Art Direction for the agency’s 25th Anniversary celebration communications.

Farmers Insurance has launched a new sweepstakes providing young soccer enthusiasts with the opportunity to train and learn from famed international soccer star Jorge Campos.