Experian Marketing Services announced an alliance between Experian Simmons and the Latinum Network to identify, understand and engage Hispanic consumers.
Agency
5th Annual Fiesta Atlanta returns to Centennial Olympic Park on May 1st.
Fiesta Atlanta returns to Centennial Olympic Park for its fifth year on Sunday, May 1, hosted by Lanza Group, LLC. The Cinco de Mayo event celebrates Latino culture with a day-long music festival. For the 5th anniversary, Fiesta Atlanta and the Lanza Group are creating a five year goal to further reduce festival waste by 50%.
What are you talking about?
As the Census figures on Hispanic keep trickling in, there’s one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: “but I don’t speak Spanish.”
There’s plenty proof that we US Hispanics are a bilingual nation. The real question is how we as marketers react to this reality. More often than not we have tried to impose our distinct backgrounds on an increasingly diverse Hispanic lot. The 1960’s radical, Abby Hoffman, offered some sage advice: “Do not try to impose your language on people you wish to reach.”
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Chasing Culture.
As companies strive to attain the definition of business success – profitability, notoriety, market leadership, market share — there’s still one elusive target: company culture. At its best, a vibrant company culture feeds loyalty, collaboration, productivity, innovation and more. While they are a start, zealous leadership and great hiring alone do not create a culture.
IAB, ANA & 4A’s join forces to ‘Make Measurement Make Sense’.
Three advertising trade groups have launched a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions, with the goal of enhancing marketing and media management decision-making.
Tecate celebrates a decade with the Grand Prix of Long Beach.
Tecate Light, para los que quieren más, and Tecate, cerveza con carácter, invite adults in Southern California to toast to the brands’ 10th consecutive sponsorship of the Toyota Grand Prix of Long Beach on April 15-17.
Video Blog Series on U.S. Hispanic Market Debuts.
Newlink America, an advertising and PR firm focused on the U.S. Hispanic market, today unveiled a video blog series branded Newlink Conversations: Dialogue, Debate and Discovery, featuring expert opinions and commentary on topics, trends and issues in the U.S. Hispanic market. VIDEO BLOGS AVAILABLE HERE.
Ordonez to leave creative post at Zubi.
Andres Ordonez will be leaving his VP Creative Director post at Coral Gables based Zubi Advertising and heading to Chicago, where he is expected to be joining the Bravo Group.
ROI-Driven Advertising: Catching the Economic Recovery Wave.
“This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”
NRF forecasts 4.0% increase in Retail Sales for 2011.
The National Retail Federation released its 2011 economic forecast today, projecting retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 4.0 percent from 2010. The cautiously optimistic outlook comes on the heels of seven consecutive months of retail sales growth and better than expected holiday sales.
Hispanic 50% of population growth with 21 States reported to date.
Telemundo announced a preliminary analysis of population data released by the Census Bureau. The Census has released Hispanic population data across twenty-one states, where the Hispanic population includes 19,349,070 people and represents 54% of the population growth. The numbers released by the Census represent 38.5% of the total U.S. population numbers reported.
