impreMedia announced that its CEO, Monica C. Lozano has been appointed member to the President’s Council on Jobs and Competitiveness. The Council represents a group of experienced leaders that will carry out initiatives promoting growth in American businesses, creating jobs and establishing global competition.
Agency
The City As Metaphor: Marketing To The American Multi-Culture
For as long as there have been cities, they have been maligned as soulless vortexes that pollute and overwhelm, irresistibly dragging innocents towards them, sucking up their aspirations and hopes when they get there. The cities of the Old Testament — Babylon, Gomorrah — were places you desperately wanted to avoid rather than go visit. Dante even located his Inferno below the city of Jerusalem: one funnel-like, ever more degrading series of rings from which people never escaped, condemned to repeat their sins without hope of breaking the cycle. In the 20th century, the city became the place where runaways were lost, old people abandoned, and everybody in between stressed beyond endurance. By Alain Groenendaal – CEO of Wing
Despite Risks – Celebrity Endorsers raise Print Ad Awareness.
Although the downside of using celebrity endorsers has been in stark relief in the past few years–think of Brett Favre, Charlie Sheen or Tiger Woods–they provide significant lift to print advertising readership, according to a new analysis from Starch Advertising Research.
Words to live by ……
When I first started my career in advertising, my supervisor handed me a memo (yes, I’ve been in this business that long…); the content of which was “the 20 key principles of account management”. This business has evolved quite a bit in the 15 years since..but has it really? Marketing trends have surely shifted, and the electronic age has changed the media landscape and the tools we use to conduct our business. But is the foundation truly any different? I decided to put this to the test. I pulled out the infamous memo (seriously, I still have it) and read the list yet again. Hmm….what do you know?! Despite all the changes in our industry, these 20 principles of account management still hold true. In the spirit of sharing, here are the first 10. By Maylinn de la Maza
Listen to your Mother – The New Assistant Brand Manager.
There are 82 million Moms in the U.S. and they are the golden ticket to marketing success for many brands. It’s evidenced not only in the focus, research and communication all around her, but based on the fact so many companies are employing and deploying Mom panels. Mom panels like Walmart Moms are Moms recruited by brands to help brands connect with larger Mom audiences. They are usually chosen for their social influence, personality and the size of their social graphs. Brands utilize the Moms for insights, blogging, tweeting and creating content on their behalf. In effect, Mom has become the new Assistant Brand Manager.
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com
jcpenney launches New Logo.
J. C. Penney Company, Inc. celebrated the evolution of its enduring brand with the unveiling of a new, modern logo. Endorsed by thousands of consumers through extensive research, the fresh, bold design is the most meaningful update to the Company’s logo in 40 years.
A Personal Perspective On Multicultural Intelligence.
In part two of his book Multicultural Intelligence, Morse (2009) introduces eight rules for the multicultural marketer. These rules are a series of dos and don’ts that marketers should seriously consider when targeting the American market. By: Neleen Leslie – Graduate Student / Florida State University
What is Happening to Brand Loyalty?
Influential information is generated by many sources and necessitates a new purchasing strategy that, when successfully managed by brands, builds loyalty. In this study, we examine the steps consumers take during their purchase decision journey – the Purchase Decision Cycle. We examine what is “Inside the Buy.”
Available at HispanicCMO.com and HispanicAccountPlanner.com
Who Are the People in Your Neighborhood?
People who turn to the Census Bureau’s latest data release in an effort to answer Sesame Street’s musical query may, in some cases, be puzzled by what they find. The detailed race, ethnicity and population counts make it easy to look up data for any block in America. But those numbers may not be completely accurate—and deliberately so.
