Agency

Ask most marketers about their Hispanic strategies and targeted promotional budgets, and their usual answers include plans to win in Los Angeles, Houston, Miami and New York. Good news, what you are doing is certainly going after the epicenters of Latino market power in America but today I want to challenge your thinking…I want you to pick up the phone call your agency or media planner and ask them: What are we doing in Chicago? The facts and figures show that the windy city is blowing the numbers with Latino growth, buying power and overall economic impact.

By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer, AG-XL Alliance

Available at HispanicCMO.com

The U.S. Census serves as the official guidepost to track the growing influence of Latinos in this country, including the political representation that determines the level of government spending and attention our communities receive. And for business and marketing professionals, its findings provide an authoritative set of speaking points about the potential Latino consumers possess to ignite brands and businesses. by Roberto Ramos, President & CEO, the vox collective

Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com

Like brand equity, corporate reputation is an intangible asset that has some very tangible ramifications. It has the power to affect every aspect of the business, including enhancing or destroying shareholder value. But when it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that makes it onto our marketing dashboard (since many have found that promising their CEO that stock prices will rise in response to a proposed investment in corporate reputation to be a career-limiting move).

Available at HispanicPRpro.com

There is a sense of optimism returning to the American people. They are feeling better about President Obama, the direction of the country and, albeit to a lesser degree, Congress. And, it seems they are also feeling slightly better about the economy. One-third of Americans (33%) give President Obama positive ratings on his handling of the economy while two-thirds (67%) give him negative ratings. In December, three in ten U.S. adults (30%) gave the President positive ratings and 70% gave him negative marks on the economy.

In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still!

The California Lottery (Lottery) is inviting proposal responses from advertising agencies to provide Spanish language advertising services for California’s Hispanic market and integrated communications services for all Lottery products with the objective of maximizing net revenue from Lottery sales for the benefit of California public education.

The Hispanic Public Relations Association (HPRA) is expanding its affiliation with the Public Relations Society of America (PRSA), having agreed on a framework for greater cooperation and reciprocity on a broad range of member and industry initiatives.

As of March 2010, 11.2 million unauthorized immigrants were living in the United States, virtually unchanged from a year earlier, according to new estimates from the Pew Hispanic Center, a project of the Pew Research Center. This stability in 2010 follows a two-year decline from the peak of 12 million in 2007 to 11.1 million in 2009 that was the first significant reversal in a two-decade pattern of growth. Unauthorized immigrants were 3.7% of the nation’s population in 2010. DOWNLOAD REPORT HERE.

Bacardi Limited improved its global environmental efficiencies, increased engagement with responsible suppliers, expanded its award-winning “Champions Drink Responsibly” program and played an active role in enhancing local communities with employee volunteer programs.

Available at HispanicPRpro.com

Over the past few years, grocers have innovated in a number of ways to attract more customers: varying store formats fit different needs and spaces; loyalty programs coupled with gas savings drive traffic; and in-store kiosks, smartphone apps and other new media applications appeal to consumers’ passion for technology.

In the wake of the economic downturn, 80 percent of senior finance executives said their scope of responsibilities has expanded, with finance also now overseeing programs in other departments across the enterprise, according to findings of a new Accenture survey.

The private label market has enjoyed sales growth in recent years that isn’t likely to decrease in the near future. Private label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44% of grocery shoppers believe store brand products are of better quality today than they were five years ago.

Planned purchases, modified shopping trips and shorter shopping lists have become the mainstays of today’s value-conscious consumer, but these trends might not continue in 2011.