Agency

It was the Tuesday after the President’s Day holiday in 1996 and I was starting a new chapter in my life. After a devastating failed business venture and an even more devastating blow to my health that put me in the hospital for two months, I was beginning a new career, a new life. I walked into that boutique advertising agency at the southern end of Coral Gables without a clue about the business of advertising. All I knew is that a close friend from high school said his agency was always looking “smart people” and he was hiring temporary help. I was flattered that he thought of me as smart. He said he could offer me $8 an hour. By Henry Gomez – Director of Strategic Insights – Alma DDB

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Looking at 2011 and beyond, there continues to be five core areas where retailers and suppliers are seeking to gain momentum and share. A recently released study from Kantar Retail identifies the core competencies retailers and suppliers must master to drive growth and gain market share in 2011 and beyond. In “The 5 Shares: Kantar Retail’s Guide to Retailer/Supplier Strategy for the Next Five Years”, Kantar Retail recognizes that market share is an outcome, not an objective and that the enablers to gain share are fundamentally changing. According to Kantar Retail, these enablers are “shares” themselves. DOWNLOAD REPPORT HERE.

With barely two months of 2011 in motion, the Hispanic buzz and business is making it hard to keep up with all the developments on media, research and Latino business matters. This is why this Moments2CultuRise report will provide you a quick run-down at the top stories making news in 2011 thus far. Also to help you dive deeper into each topic, we have provided the links with information and details regarding each. By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer XL Alliance

Available at HispanicCMO.com

The Adam R Jacobson Editorial Services and Research Consultancy, in association with HispanicAd.com, has finalized the 2011 edition of the highly acclaimed HISPANIC MARKET OVERVIEW.

Produced exclusively for HispanicAd.com, Hispanic Market Overview 2011, presented by Telemundo, offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2010 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

DOWNLOAD REPORT HERE

Liberty Tax Service announced that its Hispanic community initiative, “Una Familia Sin Fronteras” (A Family Without Boundaries), is expanding to cover 29 major Hispanic markets (DMAs) in 2011.

Behr Process Corporation introduced a new Spanish-language version of www.behrpro.com—its professional product, service and support website—to better serve its burgeoning customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals, and builders.

It’s no surprise that digital advertising will see more of an increased investment from brand marketers and agencies in 2011 compared to traditional advertising. But what is surprising are the greater increases planned for earned or unpaid media.

The U.S. Census Bureau released more detailed 2010 Census population totals and demographic characteristics to the governor and leadership of the state legislature in Texas. These data provide the first look at population counts for small areas and race, Hispanic origin, voting age and housing unit data released from the 2010 Census.

A reporter recently asked me what I’d learned across several hundred marketing measurement projects in the past 10 years. Rather than spew out the usual rash of BS, I asked if I could call her back with a thoughtful answer.

The “GenYLA” study is a new research study conducted by the Telemundo Communications Group, a proven leader in Hispanic research, on the current state of Young Latino Americans (YLAS), ages 18-34, one of the fastest growing and increasingly important segments of the population, especially for marketers.

Top marketing executives at U.S. firms are more optimistic about the U.S. economy and their own companies, with company performance indicators such as revenue, profits and new jobs climbing across the board. DOWNLOAD REPORT HERE.

Available at HispanicCMO.com, HispanicPRpro & HispanicAccountPlanner.com

A national telephone survey of 1100 employed adult Hispanic consumers conducted on behalf of management consulting firm Garcia Trujillo LLC, , found that more than 66% of Latinos in America would be more inclined to buy products and services from companies and 64.7% would be even be more loyal to companies that demonstrate a strong and visible commitment to the Hispanic community. DOWNLOAD REPORT HERE.