Google has created a “specialist team” to focus on the U.S. Hispanic market. John Farrell, general manager, Google Mexico, told MediaPost Thursday that the Mountain View, Calif. company developed a “methodical approach” to developing best practices that will help advertisers across all industries do a better job connecting with this market segment across search, display and mobile platforms. GOOGLE US HISPANIC BUSINESS VIDEOS AVAILABLE FOR DOWNLOAD.
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Latinos In Social Media announces Its new website.
Latinos in Social Media [LATISM] announced the beta launch of their new online community website LATISM.org/beta.
Shift to Digital by US entertainment and media industry boosts M&A activity.
US entertainment and media (E&M) merger and acquisition (M&A) activity outpaced the overall US deal market in 2010, according to PwC US. With the industry’s fast-paced shift to digital – and attractive levels of corporate cash reserves and private equity dry powder, PwC believes the catalysts are in place for more E&M deal activity during 2011.
State of the Media in 2011.
Vocus has released its landmark study titled: State of the Media Report 2011. The report covers the four traditional media segments including newspapers, magazines, television and radio, and finds that the media industry has revived in the last 12 months and it continues to experiment with new digital and mobile distribution models. DOWNLOAD REPORT HERE.
Yurkievich named Sr. VP, Executive Creative Director at Alma DDB.
Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.
Allstate introduces ‘Mala Suerte’ in new Hispanic ad campaign.
Steeming from the success of its national general market advertising campaign “Mayhem,” Allstate has introduced “Mala Suerte” to Hispanic audiences to highlight the protection, value and peace of mind that Allstate provides when bad things happen.
The San Jose Group unveils multicultural effort for American Family Insurance.
Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that transcends traditional segmentation to effectively resonate with both markets. Part of the overall Unique Families campaign, the new television executions, “Three Kids”, embrace today‟s new markets with global insights that cut across ethnic diversity.
What is the Portrait of the American Man in 2011?
There’s no easy way to create an accurate description of the average man in the United States today. A vast diversity exists in almost every category of characteristics. There are commonalities, though, one of which is that men are more anxious than ever about money, debt and changing gender roles. According to a new white paper from Euro RSCG Worldwide PR, “Across the bulk of the U.S. population, the economic position of men has weakened while that of women has improved.”
Available at HispanicCMO.com
Media Industry Executives Optimistic & Acquisitive.
Media industry executives are optimistic about the health of their markets coming out of the economic downturn, as 82% identified “organic growth” as the primary growth driver in the next 12 to 24 months, according to the first annual Media Growth Survey from The Jordan, Edmiston Group, Inc.
DOWNLOAD REPORT HERE.
