Terra has hired Cesar Martinez as the new Director of Business Development. In this role, Martinez will be responsible for managing and coordinating strategic partnerships, closing agreements, licensing programs and joint ventures and will report to Fernando Rodriguez, Chief Executive Officer for Terra USA.
Agency
Miami Ad School en Espanol launches
Available at their Miami, Florida location, Miami Ad School en Espanol is a 2-year program in art direction and copywriting taught primarily in Spanish by leading Hispanic creatives. In their 2nd year, students can study and intern in various multicultural agencies in the US, Latin America and Spain. These programs are unique in preparing creatives for the nuances of the Hispanic market in the USA and abroad. The programs are to begin in the summer of 2011.
Todobebe launches App for Young Children in Spanish.
Todobebe, Inc. announced the launch of new iPad/iPhone Apps in Spanish and Portuguese. The bilingual apps provide moms and children entertainment and fun, and can be found in iTunes’ App store by using the keyword “Todobebe” or the names in Spanish: TodoFotos, TodoColores, and Oir&Aprender.
Technology Vision 2011 – The Technology Waves that are reshaping the Business Landscape.
The Accenture Technology Vision takes stock of the evolving trends in IT and how Accenture thinks they will impact business and society as a whole. The Vision helps Accenture and our clients understand the opportunities—and challenges—that lie ahead. DOWNLOAD REPORT HERE.
A Regional Close-up on Global Consumer Confidence.
Consumer confidence fell in 25 of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intent. DOWNLOAD REPORT HERE.
El Pollo Loco names goodness Mfg. new AOR.
El Pollo Loco, Inc. announced it has selected Hollywood, CA-based goodness Mfg. as its new advertising agency of record.
Trade Associations endorse Ad-ID as Industry Standard for Coding Digital Advertising Assets.
Organizations representing the broadcasting, marketing and market research industries aligned in embracing Ad-ID as the industry standard for coding digital assets and implementing file-based workflows across the entire marketing supply chain, announced Bob Liodice, President and CEO, ANA (Association of National Advertisers).
Immigration & Economy are top concerns for US Latinos.
impreMedia has partnered with Latino Decisions to release a series of six national polls among Latino registered voters. The ongoing tracking poll is set to reveal Latino’s perspectives on issues related to the economy, immigration, education and healthcare. It will also track their views about the performance of President Obama and Congress and their voting preferences leading up to the 2012 elections.
Casanova Pendrill develops campaign for the White House’s ‘Let’s Move’ Initiative.
Casanova Pendrill (CP) launched an integrated campaign to support First Lady Michelle Obama’s “Let’s Move” Initiative.
The campaign includes Spanish-language TV, Radio, Print and Digital work. The Agency worked on the research and strategic development as well as all creative development and production.
Plaza Coca-Cola: Where fans come to celebrate during Mexican National Team’s U.S. Tour.
All around the world, fans gather at well-known places to cheer for their favorite teams. From La Puerta del Sol in Madrid after the 2010 FIFA World Cup™ to the Plaza de Mayo in Argentina when the national team won in the 80s, these iconic sites have served as gathering places for national celebrations.
ALPFA taps Fleishman-Hillard’s FH Hispania.
ALPFA, a national nonprofit that advances opportunities for Latino professionals and students, has tapped FH Hispania, the Hispanic marketing arm of Fleishman Hillard, to manage public relations efforts in 2011.
