Agency

After reading the press release that went out yesterday from the Pew Hispanic Center citing statistics about “Hispanics being less likely than Whites” across the board in their use of Internet, Broadband and Cell Phones, I felt it was important to write this response. I’ve seen the article and subsequent numbers circulated wide and far, and it is with that in mind that I’m asking you to PLEASE CIRCULATE THIS RESPONSE as well.

By David Chitel / New Generation Latino Media, Marketing & Entertainment Conference

Available at HispanicAd.com El Blog above

Kids today are practically born wired. No longer restricted to the home computer or school, digital media now accompanies them wherever they go thanks to the growing universe of mobile devices.

ZenithOptimedia announced that Lisa Torres has been named President of its Multicultural Unit, effective immediately.

A group of diverse and experienced creative & marketing entrepreneurs have established 440 NINTH, a network of professionals that provide the following services under one roof: PR and Media Relations, Advertising and Marketing, Multicultural Marketing Communications, Graphic Design & Web Development, and Video Production.

Latinos are less likely than whites to access the internet, have a home broadband connection or own a cell phone, according to survey findings from the Pew Hispanic Center, a project of the Pew Research Center. Latinos lag behind blacks in home broadband access but have similar rates of internet and cell phone use. DOWNLOAD REPORT HERE.

With a population of more than 112 million people and an area about three times the size of Texas, Mexico is a vast country. As the second most populous country in Latin America and the most populous Spanish-speaking country in the world, it is a vital market for marketers and consumer packaged goods companies to understand. But to view Mexico’s consumers as uniform in their shopping habits and trends would be a mistake: consumption patterns vary widely based on where people live. Retailers and CPG manufacturers seeking to win in this diverse nation would do well to appreciate its regional diversity.

comScore, Inc. released The comScore 2010 U.S. Digital Year in Review. This annual report recaps key trends in the U.S. digital media landscape, including e-commerce, social networking, online video, search, online advertising and mobile, with an emphasis on how digital marketers can capitalize on these trends in 2011. DOWNLOAD REPORT HERE.

Representing more than 15 percent of the population, Hispanic consumers’ current spending power of $950 billion is expected to increase to an astounding $1.2 trillion by 2012. With that kind of revenue at stake, it is no wonder that the CPG industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media.

Pan American Properties announced the launch of its ready to drink cocktail product line, Gasolina Urban Blends in the state of Florida. Gasolina, which has been extremely successful in Puerto Rico, will be distributed by Premier Beverage.

Much of my work with big companies and start-ups these days is focused on how to make brands more engaging, and on strategies for activating audiences. Central to these strategies is a commitment to very regular connections with a key audience.

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold—Spanish-dominant Hispanics.

Today’s increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. A new strategic brief published by the Chief Marketing Officer (CMO) Council identifies the top 10 ways marketers can add value across the marketing ecosystem by embracing real-time, adaptive marketing models and practices.