As trends shift, consumers for the first time are shaping the way marketing is done
Agency
2010 Latino Cultural Identity Consumer Report.
Forward thinking marketers know the importance of connecting with Hispanic consumers. But understanding the complex and multidimensional Hispanic population requires expertise. DOWNLOAD REPORT HERE.
Generations and their gadgets.
Many devices have become popular across generations, with a majority now owning cell phones, laptops and desktop computers. Younger adults are leading the way in increased mobility, preferring laptops to desktops and using their cell phones for a variety of functions, including internet, email, music, games, and video. DOWNLOAD REPORT HERE.
Interactive Map showing Local 2010 Census Data
The U.S. Census Bureau launched an interactive map widget that showcases local-level 2010 Census population counts being delivered on a state-by-state rolling basis through March. The map currently displays data for each of the four states released this week: Louisiana, Mississippi, New Jersey and Virginia.
Online struggles of CPG Retailers given new perspective.
Today’s connected consumers are using the Internet to make everyday purchase decisions. Yet, the majority of the brick-and-mortar retailers from whom they make their purchases continue to struggle to establish a complete online presence. DOWNLOAD REPORT HERE.
State of the Media Democracy Survey: TV Industry embraces the Internet & Prospers.
In a media environment saturated with new and evolving online entertainment platforms, TV continues to be king. Released today, Deloitte’s fifth edition “State of the Media Democracy” survey reveals that 71 percent of Americans still rate watching TV on any device among their favorite media activities. DOWNLOAD REPORT HERE.
DIGITALISTAS: LATINA QUEEN BEES DOING THEIR BALANCING ACT.
In an earlier report, we unveiled Latina Digitalistas, the 31% of all Latinas who are actively shopping online. Digitalistas prefer shopping online to in-store, use the internet to plan their shopping trips and frequently research products online. Moreover, when we did our qualitative deep dive of the 2010 Latina Shopper Study in Los Angeles, Houston and New York, we discovered these women are, to say the least, truly fascinating as shoppers!
Available at HispanicCMO.com
The windy city blows away the numbers with Latinos.
Ask most marketers about their Hispanic strategies and targeted promotional budgets, and their usual answers include plans to win in Los Angeles, Houston, Miami and New York. Good news, what you are doing is certainly going after the epicenters of Latino market power in America but today I want to challenge your thinking…I want you to pick up the phone call your agency or media planner and ask them: What are we doing in Chicago? The facts and figures show that the windy city is blowing the numbers with Latino growth, buying power and overall economic impact.
By Liliana Gil, Managing Partner & Cultural Intelligence™ Officer, AG-XL Alliance
Available at HispanicCMO.com
Owning the Story: How the U.S. Census can be used to reframe the Image of Latinos.
The U.S. Census serves as the official guidepost to track the growing influence of Latinos in this country, including the political representation that determines the level of government spending and attention our communities receive. And for business and marketing professionals, its findings provide an authoritative set of speaking points about the potential Latino consumers possess to ignite brands and businesses. by Roberto Ramos, President & CEO, the vox collective
Available at HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanning.com
Measuring Corporate Reputation without Putting Your Head on the Chopping Block.
Like brand equity, corporate reputation is an intangible asset that has some very tangible ramifications. It has the power to affect every aspect of the business, including enhancing or destroying shareholder value. But when it comes to tracking and measuring the value of investments we make in enhancing reputation, it seems surveys of investor and analyst attitudes are all that makes it onto our marketing dashboard (since many have found that promising their CEO that stock prices will rise in response to a proposed investment in corporate reputation to be a career-limiting move).
Available at HispanicPRpro.com
Some Glimmers of Optimism on the Economy.
There is a sense of optimism returning to the American people. They are feeling better about President Obama, the direction of the country and, albeit to a lesser degree, Congress. And, it seems they are also feeling slightly better about the economy. One-third of Americans (33%) give President Obama positive ratings on his handling of the economy while two-thirds (67%) give him negative ratings. In December, three in ten U.S. adults (30%) gave the President positive ratings and 70% gave him negative marks on the economy.
Let the Good Times Roll in PR.
In October, we published results of our third quarter survey showing a considerable rebound in business and optimism about the future. Well, the fourth quarter results are in, and the results are better still!
The California Lottery Hispanic RFP.
The California Lottery (Lottery) is inviting proposal responses from advertising agencies to provide Spanish language advertising services for California’s Hispanic market and integrated communications services for all Lottery products with the objective of maximizing net revenue from Lottery sales for the benefit of California public education.
