Agency

Vocus has released its landmark study titled: State of the Media Report 2011. The report covers the four traditional media segments including newspapers, magazines, television and radio, and finds that the media industry has revived in the last 12 months and it continues to experiment with new digital and mobile distribution models. DOWNLOAD REPORT HERE.

Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB announced the appointment of Diego Yurkievich as Sr. VP, Executive Creative Director for the agency.

Steeming from the success of its national general market advertising campaign “Mayhem,” Allstate has introduced “Mala Suerte” to Hispanic audiences to highlight the protection, value and peace of mind that Allstate provides when bad things happen.

Continuing on the success of its previous efforts in finding global truths among Hispanic and general market audiences for client American Family Insurance, The San Jose Group (SJG) has developed a second concept that transcends traditional segmentation to effectively resonate with both markets. Part of the overall Unique Families campaign, the new television executions, “Three Kids”, embrace today‟s new markets with global insights that cut across ethnic diversity.

There’s no easy way to create an accurate description of the average man in the United States today. A vast diversity exists in almost every category of characteristics. There are commonalities, though, one of which is that men are more anxious than ever about money, debt and changing gender roles. According to a new white paper from Euro RSCG Worldwide PR, “Across the bulk of the U.S. population, the economic position of men has weakened while that of women has improved.”

Available at HispanicCMO.com

Media industry executives are optimistic about the health of their markets coming out of the economic downturn, as 82% identified “organic growth” as the primary growth driver in the next 12 to 24 months, according to the first annual Media Growth Survey from The Jordan, Edmiston Group, Inc.

DOWNLOAD REPORT HERE.

Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.

In an era of high-priced endorsement deals and costly sponsorships, Miller High Life is breaking away from the norm by sponsoring something that’s actually worthwhile – YOU.

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fourth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ at the Harvard Club of NYC on Monday April 11, 2011.

The census is our national storybook. It depicts one-dimensional characters in a straight-ahead narrative. It excels at putting raw population numbers on the map. After all, that is the constitutionally-mandated function conducted every ten years. Various other kinds of census data are also pretty good for sorting people into big categories like age cohorts, racial groups or household types. And, those categories can be charted over time as they grow or shrink. For a couple of decades at least, the census has been telling us an important story about demographic change with the potential to transform American society. But it tells the story in deceptively simple terms. By Roberto Suro