Agency

To better assess how brands and consumers are interacting today, Empathica questioned survey participants about their use of retail technologies within Marketing (mobile coupons, online product research), In-Store Experience Enhancements (assisting personalized selection) and Checkout Conveniences (self-checkout, e-receipts).

Univision Communications Inc. announced that Randy Falco, former chairman and chief executive officer of AOL and president and chief operating officer of NBC Universal Television Group, has joined the Company as executive vice president and chief operating officer, effective immediately. Falco will oversee all revenue-driving functions for the Company, including Advertising Sales, Distribution Sales and Affiliate Relations, as well as the operations of the Company’s television and radio station groups, Corporate Marketing, Research and Corporate Business Development.

Verena Sisa has been named the new VP, Chief Strategy Officer at Conill/Saatchi & Saatchi.

Ms. Sisa previously was the Director of Planning & Research at Grupo Gallegos.

AdForum.com announced the appointment of Wright Ferguson, Jr. as President USA. Wright spent the majority of his career as EVP, Group Publisher of Adweek Magazines where he oversaw advertising and marketing strategy for six magazines including Marketing Y Medios, 18 online products, custom-publishing and seven events/awards shows.

The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active: 80% of internet users participate in groups, compared with 56% of non-internet users. And social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. DOWNLOAD REPORT HERE.

Available at HispanicCMO.com , HispanicPRpro.com and HispanicAccountPlanner.com

The world economy returned to solid productivity growth in 2010, as GDP in most countries recovered strongly from the 2008/09 financial and economic crisis, while employment lagged behind, The Conference Board reported.

Reaching out to Hispanic media and knowing how to appropriately get their attention is incredibly important these days. Spanish-language news outlets, whether print, broadcast, or on-line, are high up there in circulation numbers and in audience figures, with many becoming equally as or even more popular than their English-language counterparts. Spanish-language outlets are always looking for news they can use to help inform their audience, so make sure you’re armed with what you need to help you get you on their radar.

Available at HispanicPRpro.com

Wouldn’t it be nice to cruise through life in a Nissan JUKE? We think so, which is why SCVNGR — the social game all about going places, doing challenges and earning rewards — has partnered with Nissan to build the “Juke The City” challenge.

Our study of more than 2,600 ads found that—contrary to popular wisdom—celebrity ads do not perform any better than non-celebrity ads, and in some cases they perform much worse. DOWNLOAD REPORT HERE.

Diane Librizzi has left her position of National Media Director of GlobalHue in New York to re-energize her La Loca Entertainment company that will continue exploring programming and distribution agreements for TV targeting Latinos.