Agency

Diane Librizzi has left her position of National Media Director of GlobalHue in New York to re-energize her La Loca Entertainment company that will continue exploring programming and distribution agreements for TV targeting Latinos.

After an extensive agency review, EZ Lube has chosen The Phelps Group was recently hired by EZ Lube to handle the company’s advertising, promotions, social and media relations.

Major brands ranging from toy manufacturer Mattel to drinks giant Coca-Cola and from sportswear specialist Puma to electronics powerhouse TDK, are heading to MIDEM 2011 confirming the pivotal role that music plays in establishing brand awareness with clients.

Pronto has produced 2-:30 TV and radio spots in English and Spanish titled “Nalgas” (rear-ends) to capture market share during tax season.

Cheskin Added Value and The Futures Company unveiled new findings on how the rise in ethnic diversity is leading to shifts in traditional views of racial and cultural identity roles. Edelman, the world’s largest independent public relations firm hosted and moderated an event, panel discussion and Q&A where the new research was announced. DOWNLOAD PRESENTATION HERE.

Over the course of the next 10 years, “millennial” consumers (those currently aged 21-34) will make up 40 percent of American 21 and older. So how does this demographic approach their alcohol beverage purchases? Nielsen analyzed millennial consumer attitudes and preferences to understand the generation’s significant impact on the beverage alcohol industry.

The Conference Board Measure of CEO Confidence, which had declined in the third quarter, bounced back in the final quarter of 2010. The Measure now reads 62, up from 50 in the previous quarter (a reading of more than 50 points reflects more positive than negative responses).

Republica announced it has been retained for the second consecutive year as the agency of record for Pernod Ricard Americas Travel Retail (PRATR). The agency, which began working with PRATR in 2009, has been instrumental in developing strategic promotional campaigns throughout the Western Hemisphere in the Travel Retail channel.

Accenture, comScore, Inc., and dunnhumbyUSA announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures.

HubSpot’s CEO, Brian Halligan, once dismissed Twitter. Then, he discovered some new uses. “I have to admit I have not always been sold on Twitter. At first I did not get it at all. Then I thought I understood it, but thought it was stupid and useless. Then I used it a bit more and got some more followers and followed a few more people. Now I think it has value, especially as a marketing and PR tool.”

Available at HispanicCMO.com and HispanicPRpro.com

Entravision Communications Corporation (NYSE: EVC) announced that it has acquired the remaining 50% interest in Lotus Entravision Reps (LER), a national sales rep firm representing more than 156 Spanish-language radio stations, from Lotus Communications Corp. Specific terms of the transaction were not disclosed.